Author: Amna Faryad

The City of Birmingham Symphony Orchestra (CBSO) recently announced plans to hire a marketing and communications specialist. This strategic move is part of a drive to bolster the orchestra’s visibility and widen their audience reach.

The person picked for this role will be responsible for creating compelling campaigns …

The PGA TOUR welcomes Andy Weitz as the new Chief Marketing & Communications Officer and Executive Vice President of Investor Relations. With a 20-year background in public affairs and marketing, including a tenure as Chief Marketing Officer at Aon, Weitz’s experience and industry insight is set to propel the PGA TOUR’s visibility and global expansion. …

On June 25, 2024, System1’s Senior Vice President announced a revolutionary method of assessing Lion-winning advertisements. Instead of following industry norms, this new approach relies on viewer responses, significantly altering the way the value of ads is perceived and evaluated.

System1’s idea was presented at the prestigious Cannes Lions festival, an event which gathers a …

A prominent international creative network has teamed up with London art college Central Saint Martins to present the NOVA Awards for Emerging Creatives. Aimed at recognizing the expanse of young artistic talent globally, these awards are a significant event in the global creative community.

From a large and diverse pool of applicants, participants are selected …

The forward-thinking Digital Art + Technology program at a top educational institution flawlessly combines creativity and technology. It molds students into proficient digital artists and tech innovators, equipped with crucial skills in digital art, fabrication, and coding.

This program ensures students are well-versed in relevant software and hardware applications via hands-on training in state-of-the-art facilities. …

The Digital Art + Technology initiative at Ohio University is shaping the future of digital art education. It combines theory and hands-on practice to prepare students for a thriving sector of art that is continually evolving.

Guided by a progressive approach of integrating creativity with technology, the initiative imparts valuable technical skills and project management …

The late industry leader, Ron Popeil, recognized the importance of creativity in direct marketing and how it can attract potential clients. This strategy led to over $1 billion in sales of Showtime Rotisserie Ovens. Popeil’s innovative approach separated him from his competitors, with the catchy tagline “Set it and forget it” playing a huge part …

Vidhya Srinivasan recently proposed a groundbreaking idea – using generative AI technology to enhance artistic creativity and collaboration in the industry. The key message? AI is not here to replace human creativity, rather, it’s here to magnify it.

Generative AI can unlock new modes of artistic expression and collaborate learning from and improving upon human …

Ronaldinho, the renown Brazilian football star, recently stirred a sensation with his critique about the current Brazilian national football squad. In an Instagram post, he aired his dissatisfaction about the team’s lack of flair and creativity, a trait the team is famous for.

He also voiced concern about the team’s difficulties in dictating the pace …

Retail outlets are utilizing SEO methods to bolster their web presence and draw in more customers. For example, a bookstore in Brooklyn saw an increase in foot traffic after implementing SEO techniques. This clearly highlights the positive effect SEO can have on retail revenue. Strategies such as optimization of website content with specific keywords and …