Author: Amna Faryad

In a recent discussion, Gary Illyes from Google exposed how the tech giant safeguards websites from hostile Search Engine Optimization (SEO) tactics. Usually, these tactics involve cluttering a competitor’s site with low-quality links to deceive Google’s algorithms, aiming to penalize the site for spam-related actions. Google has dependable systems to handle such strategies, successfully differentiating …

Google’s Gary Illyes recently shed some light on how Google safeguards websites from negative SEO – the harmful effects of low-quality spam links. Essentially, he explained that Google’s advanced algorithms could detect and nullify these damaging spam links, ensuring the site’s ranking and integrity remain intact.

Negative SEO is an underhanded tactic often employed to …

With over 4.2 million podcasts active today, covering topics as varied as humor, news, and true crime, they have become an influential medium. They are now being capitalized for enhancing Public Relations(PR) campaigns. Podcasts offer tailored content delivered straight to an eager audience, making them a powerful tool for public relations strategies.

Businesses have started …

Podcasts, with over 4.2 million active worldwide, have emerged as a powerful tool in the PR arsenal. They offer a unique platform for storytelling, intimate conversations, and expert opinions. This surge in popularity has positioned them as an ideal channel for PR professionals to connect with listeners and achieve PR success.

Andrew Petro, a veteran …

GlassHouse, a renowned customer intelligence platform for trades and home services sectors, has recently announced a strategic alliance with a top public relations company that specializes in home services and B2B technology. The partnership is a bid to extend GlassHouse’s reach globally and quicken its business growth. With the support and expertise of the PR …

Rud Pedersen Group, a renowned strategic communications and public affairs consulting firm, recently acquired majority ownership in RetiEspaña, a governmental relations specialist based in Madrid. The group’s founder, Morten Rud Pedersen, increased his stake to 51% resulting in the rebranding of RetiEspaña to Rud Pedersen España.

Despite the recent changes, RetiEspaña remains quite significant, with …

Impact assessment is pivotal in shaping marketing strategies, with data forming an indispensable component. However, quantitative data is not the only determinant as factors such as brand values, customer insights, and market trends greatly influence marketing decisions. Fusing these diverse perspectives results in a more thorough and effective evaluation of marketing strategies.

Brands and PR …

Bolt PR, a top PR and digital marketing firm, has welcomed Jessica Ballew as their new Digital Marketing Director starting July 11, 2024. Ballew brings significant industry experience to the role, and plans to focus on fostering strong client relationships and executing effective digital marketing strategies.

Ballew is well-versed in a variety of digital marketing …

Affordable Search Engine Optimization (SEO) tools can greatly aid digital marketers and content creators by boosting website’s search performance. They give access to key insights and data that allow for optimization of content and improved visibility on the search engine results pages. Notably, they help identify effective keywords for content, attracting organic traffic and potentially …

Martin Azambuja, a prominent figure in the New York graphic design scene, is widely acclaimed for his creative work that blends South American heritage with modern art. As a senior designer at Porto Rocha, he leverages his industry experiences, acquired from his tenure with Micheal Bierut’s team at Pentagram, to inspire upcoming designers.

In addition …