Author: Amna Faryad

Experian has announced the launch of a new service called Experian Third-Party Onboarding. This exciting development aims to integrate offline and online consumer data for advertising purposes, doing away with the need for third-party facilitation.

By combining offline and online data, the process of advertising becomes more streamlined. The removal of a third party bolsters …

The worlds of advertising and public relations are renowned for their artistic tendencies despite their different areas of focus. Commonly, the creativity of advertising captures public attention, often shadowing the inventiveness of Public Relations (PR).

However, this oversimplified view downplays PR’s innovative capabilities. PR immerses itself in strategic communication, image management, event coordination, crisis handling, …

The PR Bazaar, a networking event for Maryland nonprofits and local news agencies, has been postponed due to low sign-up numbers from the news companies. Originally scheduled to take place at the Navy-Marine Corps Memorial Stadium, organizers are rescheduling, giving news agencies more time to express interest.

The goal of the PR Bazaar is to …

Online businesses have seen increased complexity and challenges regarding their communication over the past decade. Chief Communication Officers (CCOs) are facing the pressure of managing the company’s reputation and investor relations, which calls for an evolution in traditional PR approaches.

The digital world has added an extra layer of complexity with its various communication channels. …

A recent study by Sapio Consulting reveals that professionals in agency communications frequently grapple with multitasking and task prioritization. Their tasks often overlap, affecting productivity levels. The critical factor in providing solutions seem to be honing time management skills and reducing work-related stress.

Sapio Consulting’s study shows the need for training and supports to help …

Heidi Burgett, Vice President of Corporate Communications and prominent figure in U.S. national soccer, has been an outspoken advocate for the growing potential of women’s sports. Her broad experience and understanding of sport communications has allowed her to effectively highlight the exciting developments in women’s soccer.

With a surge of enthusiasm from fans sparked by …

Accurate evaluation has become a crucial element in gauging the effectiveness of PR strategies. By applying specialized measurement tools, companies can enhance their media interaction, make data-driven decisions, and confirm the value of their media partnerships. In short, these tools provide insightful analysis, helping businesses track their PR campaigns’ success, identify strength areas, and spot …

Marin Software, a leader in marketing technology, has announced new features designed to simplify digital marketing for brands lacking in digital expertise. By simplifying the complexities of digital marketing, Marin allows brands to focus more on engaging content and connecting with consumers.

Three main enhancements of Marin’s service include Sponsored TV, Non-endemic Advertising, and an …

Paris-based advertising titan, Publicis Worldwide, is known for its world-class service to globally recognized clients like Heineken, Nestlé, Renault, and L’Oréal.

The firm dominated the industry in 2020, making record revenue and securing its place as a global ad leader. Combining digital savvy with an unyielding commitment to creativity, Publicis Worldwide has continually demonstrated a …

Publicis Worldwide, a respected international network of over 16,000 members stretching across 110 countries, recently announced a list of ten potential clients. Among them are heavyweights like Heineken, Oreo, and Microsoft. Their dedication to innovation, diversity, and excellence makes this firm an attractive option for such high-profile brands.

Devoted to facilitating transformative journeys for their …