Andy Weitz joins PGA TOUR as new CMO
The PGA TOUR welcomes Andy Weitz as the new Chief Marketing & Communications Officer and Executive Vice President of Investor Relations. With a 20-year background in public affairs and marketing, including a tenure as Chief Marketing Officer at Aon, Weitz’s experience and industry insight is set to propel the PGA TOUR’s visibility and global expansion. …
System1 introduces consumer-focused ad assessment method
On June 25, 2024, System1’s Senior Vice President announced a revolutionary method of assessing Lion-winning advertisements. Instead of following industry norms, this new approach relies on viewer responses, significantly altering the way the value of ads is perceived and evaluated.
System1’s idea was presented at the prestigious Cannes Lions festival, an event which gathers a …
Entrepreneurial firms leverage underexplored marketing strategies
Entrepreneurial firms can gain a competitive edge by utilizing five underexplored marketing strategies. These are Guerrilla Marketing, Dark Social, The Chasm, and Evangelist Marketing.
Guerrilla Marketing emphasizes unconventional strategies to promote products. It is creative, targeted, and often localized. It doesn’t require a large budget but attains attention through creativity and shock value. The Blair …
NOVA Awards spotlight emerging global creatives
A prominent international creative network has teamed up with London art college Central Saint Martins to present the NOVA Awards for Emerging Creatives. Aimed at recognizing the expanse of young artistic talent globally, these awards are a significant event in the global creative community.
From a large and diverse pool of applicants, participants are selected …
Ohio University merges art and technology in unique program
Ohio University’s Digital Art + Technology program is a fusion of art and technology. It prepares students for a variety of professions in the digital art industry by equipping them with both theoretical knowledge and practical skills. Apart from coursework, students are also encouraged to participate in seminars, workshops, and collaborative projects for practical experience.…
Central Saint Martins promotes fresh artistic talent
In the past decade, a global network of creatives has committed to promoting fresh talent and enhancing the visibility of innovative creators. One of their essential collaborators is London’s prestigious Central Saint Martins art school. These creative partnerships involve various curated showcases, exhibitions, and inspiring workshops aimed at nurturing emerging artists of all genres.
This …
Integrating CRM and Project Management for Small Businesses
Effectively managing client relationships and project workflows is critical to small businesses’ success. In an increasingly competitive environment, the ability to streamline processes and maintain a holistic view of client interactions and project statuses can make a significant difference.
Integrating CRM and project management for small businesses and project management tools can provide small businesses …
Digital Art + Technology program empowers next-gen innovators
The forward-thinking Digital Art + Technology program at a top educational institution flawlessly combines creativity and technology. It molds students into proficient digital artists and tech innovators, equipped with crucial skills in digital art, fabrication, and coding.
This program ensures students are well-versed in relevant software and hardware applications via hands-on training in state-of-the-art facilities. …
NOVA Awards unveil emerging global talents
Award season kicks off with a bang as a global creative network presents the NOVA Awards for Upcoming Creatives, a partnership with Central Saint Martins, London’s prestigious art institution.
The goal? To celebrate and expose the talents of the world’s most innovative and visionary aspiring designers, artists, and creators. Expect an awesome display of groundbreaking …
Slingshot art exhibition set for 2024 debut
The 2024 MFA Visual Art thesis presentation, “Slingshot,” is preparing for its debut at the Mildred Lane Kemper Art Museum in May. Sponsored by the Sam Fox School of Design & Visual Arts, it’s an exhibition that refuses to be defined by any single medium, style or theme.
Featuring works from nine Sam Fox alumni, …