The Dream of Viral Marketing
So many empty promises have been made and so much misinformation revolves around the issue of Viral Marketing that I feel obliged to make a solemn statement at the start of this post that I very much hope you will take to heart and keep in mind on your way to personal branding stardom: never …
Stay or Go? Robert Griffin III vs Matt Barkley
Should I stay or do I go now? If I go there will be trouble, if I stay there will be double. In business, deciding on a career transition can many times seem daunting. On one hand you have the world you know, its safe surroundings and met/unmet expectations. On the other hand you have …
Direct Sellers – Can We Really Trust Another Brand’s Reputation?
When we go to the grocery store we always have products that we are loyal to. Like your favorite laundry soap, your toothpaste, etc. We grab them from the shelves almost without thinking. This is because that brand has already gained our trust. We believe that it works and we’ll always choose it over any …
You Inc. = Optimism
The start of 2012 has been intense, as I have traveled coast to coast and back in less than a month. As I sat on countless airplanes, waited in too many airport lounges, and contemplated the meaning of life, the sheer number of negative people I encountered along the way struck me. Could it be …
7 Keys to an Effective Blogging Strategy
Do you have an effective blogging strategy that guides your blogging and keeps it focused on building your personal brand?
Or, are you a “reactive” blogger, working harder than you need to, always looking for topics to blog about at the last minute?
Authors blogging to build interest in their upcoming books and small business …
Interview Beyond Your Reach To Achieve Your Best
You know in your heart that special job you want for your own to advance your career, but it is seemingly out of your league. Stop. Think again. Ask yourself, “Is it truly out of my capability, or, with a stretch and helping hand will I be able to pull it off to my delight?”…
3 Personal Brand Mistakes You Don’t Know You’re Making
You’ve spent a lot of time and effort carefully maintaining your personal brand (as you should). But you may be overlooking some crucial factors that can weaken your brand over time – and are easily fixable.
Here are the three personal brand mistakes to watch out for:
Following ALL the Trends. Why?
If you’re a …
Avoid These 3 Killer Blogging Mistakes
Consider you almost always have an audience. I use the term “audience” to reference any person who receives your messages. That could be spoken, written, live or archived words. They may be accompanied by sound, video, photos, graphics, slides, and links (or not).
I use the term audience with reverence and respect, because all around …
What Will You Be Known For This Year?
2011 was the year personal branding “branded itself” as the most important marketing activity career changers, businesses and the people that lead them must pay attention to and refine.
The talk about how to stand out, differentiate yourself, become super niche and laser focused continues. Like any important trend it has a process that will …
Direct Sellers: How to Quickly Focus Your Brand
Having a home based business holds a lot of advantages like flexible hours and being your own boss. You can even take vacations whenever you please. These are all enticing and a lot of people would actually prefer having their own business instead of going to work. Yet, like most things that hold an advantage, …