“Buy now, pay later” (BNPL) services are becoming indispensable. As mature millennials and younger Gen X buyers grapple with economic uncertainty, flexibility in payment methods is proving attractive. It’s not just about easing financial burden – these options allow immediate access to goods and services before full payment. Amidst the pandemic, this change in consumer …

The 2024 North American Agency of the Year Awards has shortlisted five agencies for the final round – BCW, FleishmanHillard, Golin, Real Chemistry, and Weber Shandwick. These titans of industry stood out from among 70 contenders across 14 categories, showing exceptional innovation, creativity, and business performance. The end of the year will herald the announcement …

The race is on for the 2024 North American Agency of the Year Awards with 70 prestigious firms, a mix of corporations and boutiques from the US and Canada, gracing the finale. With this diverse, and innovative lineup, the panel faces a challenging task of selecting the ultimate winner.

Leading the pack are firms like …

In Joliet, Illinois, there’s a variety of job openings listed on the city’s official website. Critical vacancies, such as the Economic Development Director, his supervisor, and a key position in the human resources department, have led to an aggressive recruitment process. Fresh perspectives and innovative ideas are encouraged to drive the city forward.

Among these …

In a recent revelation that shook the world, Princess Kate broke her silence on the persistent whispers about her health. In a brave video statement, She revealed that she had started her cancer treatment, cutting through the tension that had been building for weeks.

Sending a wave of shock but also admiration for her valor, …

On March 23, 2024, a seismic shift occurred in the openness of the British royal family that rumbled around the world. Princess Catherine of Wales bravely disclosed her cancer diagnosis, propelling discussions about a traditionally covert topic – royal health.

This confirmation of rumors about Catherine’s health signaled a transformative moment in the British monarchy’s …

The much-anticipated Salary Survey 2024 is currently underway, pursuing an in-depth analysis of income levels across different sectors and career stages in PR. As this survey is valued for its reflection of changing demographics, skills, and roles within the PR industry, the outcome promises to be insightful on several levels.

Meanwhile, aid relief operation run …

AccentCare is welcoming Heather Wilson to their executive team in the pivotal role as Senior Vice President (SVP) and head of marketing and communications. With an impressive track record and years of experience, Wilson will be stepping up to oversee all related operations within the organization. Her key tasks will include shaping the company’s messaging …

Ever wondered how companies like Google, PayPal, and Honda employ April Fool’s Day to boost their businesses? It’s all about clever marketing pranks geared towards enhancing brand visibility and consumer interest, from product hoaxes to comprehensive campaigns. However, balancing humour and credibility is key to concerning their reputation.

Recall Google announcing Gmail on an April …

The Russell Innovation Center for Entrepreneurs (RICE), a global bastion of Black entrepreneurship, announced on March 28, 2024, a major restructuring of its executive team. Aimed at better supporting and elevating the aspirations of Black entrepreneurs worldwide, these changes are hailed as a critical step towards aligning …