How to Use a Book to Build a Personal Brand
Publishing is a great way to promote your brand and build expertise. Not only can you create a buzz about your message, but attract new clients. So if you haven’t written a short (or long) book, yet -put that on your to-do list. Once completed, it takes the right promotion strategy to make this successful …
Improving visibility with YouTube SEO strategies
YouTube SEO is an essential tool for enhancing visibility in organic search results on the platform. This unique method focuses on factors like video length, quality, user engagement, and keyword relevance, which the YouTube algorithm considers when ranking videos. Reinforcing attractive thumbnails, end screen features, and encouraging interactions can boost channel visibility and competitive standing.…
Google’s new locality-focused search impacts businesses
In 2024, Google has made significant strides towards providing more localized search results, a change deeply impacting the manner in which the search engine functions. Users are being presented with region-specific data and content, contributing to a more personalized and accurate search experience. This development suggests businesses and digital marketers need to adapt region-based SEO …
Miami SEO firm expands services with new software integration
A prominent Miami-based SEO firm recently unveiled some exciting changes aimed at expanding its services and enhancing client satisfaction. The company is implementing a comprehensive software suite into its operations, adding new business tools designed to streamline processes and optimize results. This suite not only supports SEO efforts but will also increase overall online visibility …
Make the Ask … Everyone Wins
Put it right up front.
Put it out there.
Ask for what you want.
Up Front Is Better
There are two lines of thinking here. My thinking is driven by a VP I used to work with at Microsoft. He suggested that people put the ask up front. He didn’t want a lot of pre-amble. …
How to Land Your First Job
Like you, I once struggled with landing my first job. Luckily, through my broad network, I established a link to a well established entrepreneur that mentored me into what I am today. You might be thinking that I was fortunate in this respect, but if you take a step back and examine your contacts, including …
Autodesk launches Star Wars droid design competition
In an exciting announcement on Saturday, May 4, 2024, software giant Autodesk, with Disney and Lucasfilm, launched a droid design competition fittingly named “May the Fourth.” The competition, organized in commemoration of Star Wars Day, invites individuals over 18 to showcase their design skills using Autodesk’s software lineup: Maya, 3ds Max, and Fusion.
The contest, …
Integrating advanced tech reshapes aircraft design process
As a partner at Winch Design, Greig Jolly wields a deep understanding of cutting-edge design technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). Jolly sees immense potential in the integration of these technologies into the design process, citing speedier generation and visualization of ideas as key benefits.
While acknowledging AI’s …
AI-powered SEO tool maximizes online business visibility
SEO experts Ethan Smith and Marcos Ciarrocchi have unveiled an AI-powered SEO tool with a focus on topical relevance, aiming to amplify businesses’ online presence. This pioneering platform is poised to transform the SEO industry with its advanced technology and user-friendly interface. It assures businesses of improved search visibility and increased organic web traffic.
The …
TikTok’s impact on modern brand advertising
TikTok, a popular platform among Gen Z, has become an essential tool for businesses looking to connect with their audiences. It offers an ease of accessibility and creative freedom that has significantly increased its daily users. Brands have started to take advantage of this platform through ad campaigns, influencer partnerships and interactive challenges that help …