How Visual Content Can Improve Readership of Your Brand’s Emails
An email marketing strategy is still one of the best ways your personal brand can connect with your audience in a meaningful way. The type of communication is important for increased sales and return customers. You can grab their attention in emails through strong visual aspects that are easy to read on mobile.
There are …
The Hedonic Treadmill and Your Spin Rate
When was the last time you bought something that you really wanted?
How long after you bought it where you coming down off that buyers high?
That is the Hedonic Treadmill
Where you have highs and lows yet they are quickly attenuated back to your normal state of being.
This is, for better or worse, …
How to Approach the Job Search
At times, I am amazed at people in transition who approach the job search the way we used to in the past. Looking for a job nowadays puts job seekers into extremely tough competitions unlike those of the past, and job seekers who do not both understand and apply the rules of the game will …
Creating Strong First Impressions As a Leader
You’ve likely heard this saying: “You never get a second chance to make a first impression.” And it’s true. You can’t take whatever you said or did back after all is said and done.
Here’s another one: “Fake it until you make it,” which speaks to bolstering your confidence until your skill set or accomplishments …
Red Flags to Watch for On a Resume
As an employer, you probably receive hundreds of resumes every day, especially if you are the hiring manager of a well-known brand. However, do you know the red flags to watch out for in these resumes? Below are the most common signs to look for.
Job Hopping: If a candidate changes jobs frequently, this should…
Leadership Checklist
Kylie Wright-Ford and I researched what good leaders are like for our book, The Leadership Mind Switch (McGraw-Hill, 2017). Through observing hundreds of outstanding leaders, we learned that they generally tend to be more:
» Personally accountable » Informed and curious about the wider world » Committed to both their job and the job of…
The Latest Content Marketing Strategy Changes For Personal Brands
In order to reach more people online your brand needs to be aware of the latest changes and updates as well as creating a focused content marketing strategy. Having the right target market with fresh and original blog posts is critical to attracting valuable subscribers and followers on social media.
Content that converts into sales …
Know When to Move On
Recently I was talking with a few friends at Microsoft.
They had all done something that might seem a little crazy.
They resigned from their current positions.
They moved on!
Prompting me to wonder…
When is the right time to move on?
Asking this question is important. It’s important to think about moving on. It’s …
How to Use LinkedIn to Find Your Next Job
If you’re in transition and looking for a job or you contemplate changing jobs, there’s nothing more powerful than learning how to be efficient and effective at using the power of LinkedIn. Being listed on LinkedIn is a must. A study by Microsoft revealed that 70 percent of employers have rejected job candidates because of …
6 Approaches to Press Release Success and PR Growth
Does your press release read more like a boring book report? From headline to call to action, you have under a minute to impress a journalist with your press release since they comb through so many on a daily basis. Don’t end up in the slush pile. Make your release relevant and engaging.
One study …