9 Strategies for Landing Your Dream Job as a Marketing Major
Are you a marketing major at university or a new graduate? It’s such an exciting time as you learn everything about marketing and everything under that umbrella. You may already know the basics, but a tertiary degree in marketing will empower you with the knowledge required to launch a stellar marketing career- whether working for …
Our Guide to a Successful Brand Awareness Campaign
Building brand awareness is crucial for any business. It helps people recognize and remember your brand. In this guide, we’ll explain what a brand awareness campaign is, why it’s important, and how to create one that works. We’ll also share tips and examples to inspire you.
Key Takeaways Brand awareness helps people recognize and remember…
How to Handle The Alpha Male Personality in Work
Dealing with alpha males in the workplace can be both challenging and rewarding. These individuals often exhibit strong leadership qualities but may come across as domineering or overly critical. Understanding how to work effectively with alpha males can enhance team dynamics and productivity.
Key Takeaways Alpha males are natural leaders but can be seen as…
What is a Brand Awareness Campaign?
A brand awareness campaign is a way to make more people know about your brand. It’s like telling a story about your brand so that it stands out from others. When more people recognize and trust your brand, they are more likely to become customers. These campaigns often use many ways to reach people, like …
Leader Versus Manager: What Are The Differences?
In any team or organization, both leaders and managers play crucial roles. While managers focus on tasks and processes to keep things running smoothly, leaders look at the bigger picture, inspiring and guiding others toward future goals. Understanding the differences between these roles can help us better appreciate their unique contributions.
Key Takeaways Managers concentrate…
Activist mobilizes authentic corporate diversity strategies
Activist Robby Starbuck is intent on shaking up traditional Diversity, Equity, and Inclusion (DE&I) approaches used by major U.S firms like Tractor Supply Company, John Deere, and Harley Davidson. Notable impacts of his efforts include a $5,000 donation from Harley Davidson to the Milwaukee Repertory Theater, celebrated for its Pride events.
Through his venture, Starbuck …
3 Tech Functions You May Already Have and Don’t Know It
When businesses are first starting out, they typically opt to go fairly bare bones on software subscriptions and other functional costs. As the business scales, however, it will likely be necessary to begin selecting the best combination of software and tech functions to keep processes running smoothly.
But before you look into spending a hefty …
How to Measure Brand Awareness in 2024
Brand awareness is like the heartbeat of marketing. It tells you how well people know your brand and how much they trust it. In 2024, measuring brand awareness is more important than ever. With so many ways to connect with consumers, you need to know which methods work best to get your brand noticed. This …
Stanford’s sustainability school criticized for fossil fuel ties
Stanford University’s School of Sustainability has come under fire for its engagement with the Brunswick Group, a PR firm known for representing fossil fuel companies, igniting disappointment among campus activists. Critics are arguing that this partnership undermines Stanford’s sustainability commitments.
Despite the Brunswick Group also serving a wide array of clients, including renewable energy companies, …
Questions You Should Ask at The End of An Interview
At the end of a job interview, you have a valuable chance to ask questions. This isn’t just about gathering information; it’s a way to show your interest, find out if the job is right for you, and leave a strong impression. Here are some important areas to consider when asking questions at the end …