Steven Heller: inspiring creativity in design graduates
Steven Heller is a distinguished figure in the world of design, admired for his eloquent and inspiring speeches that he delivers to graduating students annually. Deriving inspiration from the SVA Theatre’s student thesis presentations, which he supervises alongside Lita Talarico, Heller’s profound insights and personal anecdotes leave a lasting impact on fresh graduates.
The synergy …
Koto and Index Ventures launch startup support brand
Koto, a renowned digital studio, has entered a novel collaboration with Index Ventures to form an entrepreneurial support brand, Index Press. The venture will offer a medley of resources like books, podcasts, and interactive applications to assist startup ecosystems globally.
Both parties are eager to discover innovative engagements through Index Press. They believe the fusion …
Livity rebrands breast cancer charity CoppaFeel! with youthful appeal
Livity has successfully launched a fresh and dynamic brand identity for the breast cancer charity CoppaFeel!, aimed primarily at the youth of the UK. The remodelling has rejuvenated the logo, design components, and colour scheme. Additionally, it employs strategic branding messages to amplify the importance of routine chest checks.
CoppaFeel! was the brainchild of Kris …
Design graduates celebrate success, foresee future leadership
Graduation season is upon us and with it, the time for commencement addresses is drawing closer. Lita Talarico, co-chair of SVA Theatre, along with an unnamed individual, shares the thrill of celebrating the success of their students.
Their graduates, now equipped with valuable skills and a solid business strategy, are ready to take on challenges …
Koto and Index Ventures Launch Content Platform Index Press
Koto, a brand and digital studio, has partnered with Index Ventures to form Index Press. This new venture plans to provide a mix of physical and digital content, including books, podcasts, articles, and innovative apps.
Index Press has also launched a tool called TeamPlan, designed to assist founders compare outcomes and base decisions on data. …
Mastering SEO: Boosting online presence effectively
Understanding and implementing SEO is not as complex as it might seem. The key is improving both on-site and off-site factors to enhance a website’s ranking on search engines. Although this can be challenging due to constant changes in search engine algorithms, with diligent work and a well-grounded grasp of SEO strategies, one can noticeably …
Google struggles with inefficient ad spending
Google’s ad spending challenges are evident from a 17% increase in ad spend, but only a 4% rise in clicks in Q1 2024. Google’s difficult financial performance is linked to the huge resources used on advertising with minimal returns. It is therefore vital for Google to rethink their strategy in order to increase user interactions.…
Google’s ad click growth slows despite increased spending
Despite a 17% increase in American ad spend for Google Search in the first quarter of 2024, the tech giant has seen a slow click growth at 4% increase from 2023. The slowdown makes advertisers question the effectiveness of their spending, while others explore alternative advertising platforms.
Yet, Google Search remains dominant in the American …
Lindex promotes female empowerment, redefines lingerie marketing
Swedish heritage firm, Lindex, is breaking barriers with its latest campaign aimed at promoting female empowerment. The initiative thrives on powerful stories drawn from women’s lives, emphasizing their strength, resilience, and diversity. Straying from typical, product-focused advertisements, this campaign endorses a broad range of real-life experiences, reminding us that every woman is an embodiment of …
SEO for B2B Companies: 5 Strategies to Reach Business Customers
SEO for B2B companies is a type of online marketing that helps B2B website pages emerge at the top of search engine results. Understanding the subtleties of B2B SEO might be the key to maximizing your company’s potential; it targets a more knowledgeable and professional clientele. Business decision-makers typically use a more analytical approach and …