Graduation season is upon us and with it, the time for commencement addresses is drawing closer. Lita Talarico, co-chair of SVA Theatre, along with an unnamed individual, shares the thrill of celebrating the success of their students.

Their graduates, now equipped with valuable skills and a solid business strategy, are ready to take on challenges …

Koto, a brand and digital studio, has partnered with Index Ventures to form Index Press. This new venture plans to provide a mix of physical and digital content, including books, podcasts, articles, and innovative apps.

Index Press has also launched a tool called TeamPlan, designed to assist founders compare outcomes and base decisions on data. …

Understanding and implementing SEO is not as complex as it might seem. The key is improving both on-site and off-site factors to enhance a website’s ranking on search engines. Although this can be challenging due to constant changes in search engine algorithms, with diligent work and a well-grounded grasp of SEO strategies, one can noticeably …

Google’s ad spending challenges are evident from a 17% increase in ad spend, but only a 4% rise in clicks in Q1 2024. Google’s difficult financial performance is linked to the huge resources used on advertising with minimal returns. It is therefore vital for Google to rethink their strategy in order to increase user interactions.…

Despite a 17% increase in American ad spend for Google Search in the first quarter of 2024, the tech giant has seen a slow click growth at 4% increase from 2023. The slowdown makes advertisers question the effectiveness of their spending, while others explore alternative advertising platforms.

Yet, Google Search remains dominant in the American …

Swedish heritage firm, Lindex, is breaking barriers with its latest campaign aimed at promoting female empowerment. The initiative thrives on powerful stories drawn from women’s lives, emphasizing their strength, resilience, and diversity. Straying from typical, product-focused advertisements, this campaign endorses a broad range of real-life experiences, reminding us that every woman is an embodiment of …

The Swedish underwear manufacturer, Lindex, is changing the game in their latest advertising campaign – ‘Underwear for Life’ – by focusing on the multifaceted lives of women rather than pushing product. It’s a refreshing turn from traditional lingerie ads, painting a much richer and truer picture of womanhood.

Emphasizing multigenerational storytelling, the campaign weaves a …

Lindex, the renowned Swedish lingerie brand, is taking a unique approach with their new “Underwear for Life” campaign. This initiative cleverly combines images of stylish bras and underwear with endearing real-life moments between mothers and daughters. Essentially, the campaign elevates lingerie beyond mere clothing, transforming it into a powerful symbol of feminine strength.

Contrasting sharply …

Interpublic Group (IPG), a leading name in advertising and public relations, declared its Q1 earnings on Wednesday. The company didn’t offer in-depth details about their business performance, leaving shareholders and market analysts somewhat disappointed. Speculations are being made about the financial strategy IPG may be employing due to their lack of transparency.

Aerospace mammoth Boeing …