4 Steps to Build Influence for Your Personal Brand

  • 1 min read

These days it’s not about who you know online, but rather who gets to know your personal brand. In order to create opportunities for your business or new job it is important to recognize that making the right connections is a process of building a rapport.

How can your personal brand connect with influencers in a meaningful way? The main answer is through building sustainable relationships that will last. A simple follow or handshake is not enough any more, and with a little effort and focused approach you can attract the right people to your networks.

In today’s online world it’s all about meeting the needs of others, and taking the spotlight off of ourselves. There are several ways to attract followers to your personal brand and create a lasting good impression.

Steps to Building Great Relationships

Projecting a good image for your personal brand starts with a positive focus. Start these steps today to make great connections:

Step 1 – Attitude matters – How do you respond to others? Check your feedback and replies and see how people are reacting. A negative attitude is just as contagious as a positive one.

Step 2 – Compliment others – Social media makes it easy to reach out and send a positive reply to an influencer. What can you remark on? A great article? Or perhaps a new product or achievement? Find out what they are up to and respond in kind.

Step 3 – Know what questions to ask – Generic conversations can be a dead-end for cultivating relationships. Avoid ‘yes’ or ‘no’ or close-ended questions, and try starting a dialogue with ‘who,’ ‘what,’ ‘when,’ ‘where,’ or ‘why’ instead.

Step 4 – Remember your new connections – Pay attention to who your new audience is and bring up something about them that makes a human connection. This always begins with their name, and then focusing on their interests and activities next.

As online communication evolves it is important for your personal brand to build positive relationships. By projecting a good attitude and paying attention to your audience, you can attract more opportunities that will grow and last.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

TRENDING AROUND THE WEB

People who keep their self-respect intact aren’t the ones who agree to everything, they’re often the ones who say yes specifically to the uncomfortable conversation — the one where they name what they actually need instead of hoping someone guesses

People who keep their self-respect intact aren’t the ones who agree to everything, they’re often the ones who say yes specifically to the uncomfortable conversation — the one where they name what they actually need instead of hoping someone guesses

Global English Editing
A meta-analysis covering more than 300,000 people found that having few close relationships carried a mortality risk comparable to smoking up to fifteen cigarettes a day, and the effect held regardless of age, sex, or existing health

A meta-analysis covering more than 300,000 people found that having few close relationships carried a mortality risk comparable to smoking up to fifteen cigarettes a day, and the effect held regardless of age, sex, or existing health

The Vessel
YouTube’s first monetization change since 2018 skips the bad-actors framing and lands squarely on the roughly 85,000 channels that made the old bar work for them

YouTube’s first monetization change since 2018 skips the bad-actors framing and lands squarely on the roughly 85,000 channels that made the old bar work for them

The Blog Herald
Communication research dating back decades has consistently found that weak or avoided eye contact is one of the fastest ways a listener downgrades a speaker’s perceived credibility, often within the first few seconds of an interaction

Communication research dating back decades has consistently found that weak or avoided eye contact is one of the fastest ways a listener downgrades a speaker’s perceived credibility, often within the first few seconds of an interaction

Global English Editing
Community life is routinely declared dead, but in the pockets where it survives, it turns out to ask for almost nothing — just people willing to keep showing up

Community life is routinely declared dead, but in the pockets where it survives, it turns out to ask for almost nothing — just people willing to keep showing up

The Vessel
The difference between being heard and being agreed with — and why conversations break down when people confuse them

The difference between being heard and being agreed with — and why conversations break down when people confuse them

Global English Editing
Load more
CATEGORIES
Explore