How to Find True Happiness and Be Successful in 2009
Today, I spoke with Gretchen Rubin, who just might be the happiest woman on earth. She shares her happiness tips everyday on her world famous blog (over 17,000 subscribers), while blogging at the Huffington Post, being an author of several books and, soon, taking over the world. In this interview, Gretchen reflects on 2008, gives …
In 2009 Become a Generalist AND a Specialist to Keep Your Job
When it comes to personal branding, I typically recommend that you become the master of your domain (a niche) instead of trying to position yourself for a large, saturated and boring topic. Well, the economic landscape has changed and you can’t just succeed by being a specialist within a corporation. If you’re an entrepreneur and …
The Same Laws Apply For Personal Brands as Any Brand
Today, I spoke with John Gerzema, who is the Chief Insights Officer for Young & Rubicam Group and an author. We discuss the three main challenges marketers face in today’s marketplace, what the brand bubble is and how to measure it, as well as his five-stage model for brand creativity and change. John, then gives …
Road to Me 2.0: The Ultimate Personal Business Card Revealed
For the release of my new book and to capture everything I do in the personal branding world, I had new business cards made. It costs about $170 to get 1,000 double-sided, color, 12 pt thick, glossy business card. One side is the cover of my book and the other has my picture, with my …