​3 Personal Brand Mistakes You Don’t Know You’re Making

  • 0 min read

You’ve spent a lot of time and effort carefully maintaining your personal brand (as you should). But you may be overlooking some crucial factors that can weaken your brand over time – and are easily fixable.

Here are the three personal brand mistakes to watch out for:

Following ALL the Trends. Why?

If you’re a first adopter for both technology and social media – great! But, your personal brand doesn’t require jumping aboard any and all new sites or apps. First, it will be difficult to remain connected and consistent on multiple platforms. Second,  you will jeopardize losing the niche and following you have built by bombarding your audience with what’s trending when you should be sharing relevant content.

Not Measuring Results. Why?

You were able to cultivate your brand from nothing to something great – don’t let your efforts go to waste by not measuring your results. Keeping track of what works and what doesn’t work prevents you from stagnating and growing indifferent about your brand in general. HootSuite is a great online tool for keeping track of multiple profiles as well as analyzing site traffic.

No Professional-Looking Design. Why?

Image is everything – and first impressions count. Have a professional and simple design that reflects your own individuality. Nothing possibility offensive or inappropriate should belong on a profile or site – ever. Be sure to consider the font and color scheme as well using basic graphic design principles.

Personal branding doesn’t have to be a difficult endeavor! Remember that improvements can and should always be made.

Picture of Heather R. Huhman

Heather R. Huhman

Heather R. Huhman is a career expert and founder & president ​of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. She is also the author of#ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist forExaminer.com and blogs about career advice at HeatherHuhman.com.

TRENDING AROUND THE WEB

The signs of a hard childhood rarely look dramatic by adulthood, therapists who work with trauma survivors say; more often it is a habit of apologizing before speaking, flinching at a raised voice that was never aimed at them, or checking that everyone else is okay before letting themselves relax.

The signs of a hard childhood rarely look dramatic by adulthood, therapists who work with trauma survivors say; more often it is a habit of apologizing before speaking, flinching at a raised voice that was never aimed at them, or checking that everyone else is okay before letting themselves relax.

Global English Editing
A national survey found that the share of men reporting they have no close friends at all climbed from 3 percent in 1990 to 15 percent by 2021, with the steepest rise showing up right around the age most men leave the workforce

A national survey found that the share of men reporting they have no close friends at all climbed from 3 percent in 1990 to 15 percent by 2021, with the steepest rise showing up right around the age most men leave the workforce

Global English Editing
People who apologize before anyone’s said what’s wrong may be doing more than displaying extra manners — research on parentification has found that children who grow up feeling responsible for a parent’s emotional state can carry that habit of anticipating, managing, and taking responsibility for other people’s feelings into their adult relationships, long after the household that taught it is gone.

People who apologize before anyone’s said what’s wrong may be doing more than displaying extra manners — research on parentification has found that children who grow up feeling responsible for a parent’s emotional state can carry that habit of anticipating, managing, and taking responsibility for other people’s feelings into their adult relationships, long after the household that taught it is gone.

Global English Editing
People keeping a secret reported hiding it in conversation far less often than it simply came to mind on its own, and it was those uninvited moments that went with feeling worse

People keeping a secret reported hiding it in conversation far less often than it simply came to mind on its own, and it was those uninvited moments that went with feeling worse

The Vessel
Picture next week and notice which way it runs, left to right, or toward you, or away, because whichever answer you just got, there are people who grew up finding a completely different one every bit as obvious as yours

Picture next week and notice which way it runs, left to right, or toward you, or away, because whichever answer you just got, there are people who grew up finding a completely different one every bit as obvious as yours

The Vessel
There are things about a life that are worth keeping to yourself even with people you trust completely, not because there is anything shameful in them, but because privacy is one of the few forms of ownership nobody can take from you once you have given it away.

There are things about a life that are worth keeping to yourself even with people you trust completely, not because there is anything shameful in them, but because privacy is one of the few forms of ownership nobody can take from you once you have given it away.

Global English Editing
Load more
CATEGORIES
Explore