The workplace is competitive and the best jobs will increasingly go to those who have the strongest personal brands. That makes it imperative for you to begin building and promoting your personal brand now so you don’t lose out on opportunities!
Fearful to appear self-centered
However, many fear that promoting their personal brand will make them appear needy or self-centered by their superiors. I would encourage a healthier viewpoint – one that can propel you at work instead of holding you back.
Some of you have asked for some best practices to promoteLet’s clear one thing up right now – creating and promoting your personal brand is not a bad choice, in fact, it can end up being one of the most positive choices you make in your life and career. your personal brand at work – here are some that I thought of.
- Let your social networks do most of the talking for you, don’t become a walking megaphone
- Sync up your blog with Linkedin so your most recent posts will be on your profile
- Don’t be afraid to let the colleagues your close with know that you have a blog – they may just be interested
- Many companies are implementing internal social networks – if you work at one of these companies go get involved in some conversations
- Don’t be afraid to bring up your personal branding efforts in performance reviews – companies like to see their employees making efforts to develop themselves
- Dare to be different – those who positively differentiate themselves from the pack are recognized and promoted faster
- If you know how to solve a business problem, write a blog post about it and share it with your colleagues. If you’ve really fixed a problem don’t hold back
- There will always be naysayers and dream busters – forget about them and keep promoting your personal brand. They may even ask you for advice one day soon!
Avoid over thinking the simple
The main thing to remember is that you just need to get started – don’t over think the simple. There are many people who have achieved a higher level of success than they would have otherwise from creating their personal brand. You can do the same!
