Brand Yourself as a Mathematician or Become Obsolete
Today, I spoke with Ian Ayres, who is an author and law professor at Yale. He shares insights as to why you really need to learn about statistics and how companies are using these so-called “Supercrunchers” to conduct business.
Why do we need to understand numbers to succeed and survive in our world? Should every …
Become a Top Brand Using a Single Roll of Toilet Paper
[youtube=http://www.youtube.com/watch?v=_2Xj7_oajVM]
I asked Mike Michalowicz to give you some personal branding tips. Mike has started companies from scratch, is a frequent guest on The Big Idea with Donnie Deutsch and is an author of a new book called The Toilet Paper Entrepreneur. Some may believe this title to be a bit too “over the top,” …
Become the Chief People Officer for the Brand Called You
Today, I spoke with Geoff Smart and Randy Street, who are two of the brightest people I’ve encountered when it comes to recruiting the best talent. They just finished their first book called Who: A Method For Hiring. We discuss why talent is so important to building a winning team, go over some incredible research …
5 Free Tools for Personal Reputation Management
I guest posted on Keith Ferrazzi’s blog over a week ago. I felt that this post was so important that I had to re-post it here for you to read.
Reputation management consists of tracking your personal brand both online and offline and reacting when necessary.
A lot of people think that personal branding is …
Monitor Your Online Reputation to Protect Your Personal Brand
Today, I speak with Dr. Gaines-Ross, who is the Chief Reputation Strategist (cool title!) for Weber Shandwick, a blogger and author. We talk about the reputation management for personal branding, as well as some tips for safeguarding your brand (monitoring your online reputation).
Leslie, I, like you, am involved with reputation management at the corporate …
The Road to Me 2.0: Why I Decided to Write this Book
[youtube=http://www.youtube.com/watch?v=jJ72NEPJy6s]
Subscribe to my podcast series
I’m starting to enjoy this series of posts on my new book. It really gives me a chance to give you some background and context before you start reading it. I’ve told you how I got my book deal and why I was the chosen one. Now it’s time …
How to Bulletproof Your Job in a Poor Economy
Today, I spoke with Stephen Viscusi, who is an author and America’s workplace guru. He talks about why it’s so important to focus on your current job and protect yourself now. I don’t completely agree with his view that your job is more important than your career, even in poor economic situations because you always …
Success Story: Don’t Underestimate the Power of Personal Branding
From time to time, I like to post success stories to show you that personal branding DOES work. If you have your own story, please email me. Today, Paul will be talking about his story on how he transformed his life by establishing his brand and then realizing that he should be constantly meeting new …
Become the Chief Financial Officer for the Brand Called You
Today, I interviewed Garrett B. Gunderson, who is a New York Times bestselling author, millionaire and speaker. Garrett reveals the truth about 401K’s, real estate, Wall Street and other “truisms” about investing. In the world today, everyone needs to be their own CFO (Chief Financial Officer). You are your own business and you have to …
Social Networks from Traditional Media Titans and Your Personal Brand
I’ve wanted to do this post for a while and luckily I waited for the perfect time, when 4 of the biggest media players (traditional media) have embraced social networking. From a personal branding perspective, I recommend getting a profile on at least one of these if you have very little presence or are a …