Weekend Reading: Getting from College to Career by Lindsey Pollak
As I say, the time when you should be paying the most attention to your personal brand is in college. During college you are given the most amount of choices and the highest degree of education before you enter “the real world.” Choices, such as what major and minor you want to enlist in, as …
Personal Branding is About Dedication
[youtube=http://www.youtube.com/watch?v=kCtNu4zbbIU]
Note: I have 14 other podcasts on my YouTube channel.
I shot this video when I came home from work. It takes me so much less time to do a podcast, rather than to do a full fledged written post. I also like to switch up how I deliver content, to make things more …
Name Brands Have a Clear Advantage When Developing eBrands
Everyone starts out as a commodity until they discover their personal brand. A commodity is something that has no differentiating qualities that separate it from others. For people this means that you are just like everyone else. When your first starting off, it’s very hard to breakthrough. Who is going to link to your site, …
The Branding Galaxy: Product, Corporate, eBrand, Professional, Personal, Social, and Employment
Brands were originally developed as labels of ownership: name, term, design, symbol (Wikipedia). Branding is the art of developing brands, which sounds simple, but if you have noticed, it’s evolved quite a bit this century. No longer are we just concerned about product brands, which are items we purchase either for need or luxury. Corporate …
The Fine Line Between Saving Face and Authenticity for Your Personal Brand
Authenticity is one of the foremost buzz words in the personal branding world. It means being true to yourself and those around you by displaying the real you, instead of managing your image. Image management is about constant manipulation to position yourself as favorable in various situations. My feelings are that in the short-term you …
Call for Submissions for Personal Branding Magazine Issue 4: Due March 15th
Hurry up! I’m only accepting submissions for Personal Branding Magazine Issue 4 from now till March 15th. For this issue, I’m only accepting a total of 10 articles from outside sources. The other 12 will be content produced by our regular columnists. Due to the high volume of articles I receive, not every article will …
Boston College Student’s Get a Lesson in Personal Branding
I feel that personal branding should be the heartbeat of higher education. The logic here is that the sooner you discover your personal brand, the more risks you can take, as well as the easier it is to carve our your career path.
Today I spoke at Boston College to some freshman and seniors who …
Your Mobile eBrand: Rank #1 in Google or Else!
If your new to this blog, then the guy with the smile to the left is me. This past weekend, I purchased a new toy, after waiting for the price to go down and for all the bugs to be fixed. The iPhone is quite an impressive piece of equipment I must say.
My favorite …
Coining and Defining the Term “eBrand” (Personal Branding Online)
If you’ve been reading this blog, then you can probably grasp that my experience and content is skewed to online personal branding. I could say “brand yourself online” or “establish your brand online,” but in actuality, what you are really doing is creating an online persona that mimics who you are in “real life.” So …
Authors Corner: When Brand Name’s Go Wrong
Today is not such as laid back Friday. Since I was born and possibly before I was born, my last name has been tortured. When it comes to personal branding, your last name tends to be the most significant because of the uniqueness in identifying who you are and your family connection.
From elementary school, …