Work to Positively Stand Out with Your Personal Brand

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thumb-1013968_640Though most people like to believe they are singular, unique, and one-of-a kind in their assignments, few are. Across the world we are more similar than dissimilar. Yet, as fate would have it, your boss is looking for someone singular, who outshines the rest.

You see, right now, private conversations are taking place in secret sessions. Behind closed doors with shades drawn, management muckity-mucks sitting in high-back leather chairs are thinking hard about you and a smattering of your competitors. One person is enthusiastically singled out with the confirmatory statement, “He’s different.” Someone asks, “What do you mean?” and the muckity-muck answers, “He fits in, but he stands out from the rest too. He does more, gets more out of others, knows more, cares more, and is more.”

Those few words carry significant ramifications in your work life, usurping the university you attended, companies you’ve worked for, titles you’ve held, and any other personal or professional pedigree attached to you.

Picture of Debra Benton

Debra Benton

D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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