The landscape of the corporate world is rapidly evolving, with women leading the charge in the marketing field. These change-makers are balancing domestic and professional lives, breaking glass ceilings, and rewriting the marketing game with innovative strategies. Their contributions ensure a more balanced, fair, and inclusive work environment while revolutionizing business operations. Here are the ones to watch for women shaping the future of marketing.
One such trailblazer is Lainey Johnson, who governs brand and paid media operations at EY Americas and handles a hefty $30 million annual marketing budget. Her strategic insight and strong leadership have recognized her as one of the ‘Top Women in Marketing 2024’. Her effective blend of traditional and digital media channels has optimally boosted EY Americas’ brand impact and reach.
Johnson’s innovative approach and relentless drive for innovation haven’t gone unnoticed, leading to her bagging the ‘Top Women in Marketing’ award in 2024. EY Americas’ growth and dynamism owe a lot to her dedicated commitment to brand excellence.
On the other hand, Barrie Gruner of Hulu has been instrumental in making shows like “Only Murders in the Building” and “The Kardashians” a massive hit, establishing unique brand identities. Her proficiency and unique marketing strategies have cemented her standing as an influential figure within Hulu and beyond, earning her due recognition in the streaming industry.
Marissa Beck Viola, VP of global brand experience at M&M’s Ecosystem, has embraced storytelling with a bold approach. Her introduction of a new M&M character, Purple, promotes diversity and incites a noteworthy social media reaction. Her commitment to inclusivity is inspiring and sets a new standard in creative storytelling.
These women symbolize a steadfast commitment to innovation and engagement in their field.
They defy traditional norms and inspire the younger generations with their groundbreaking work. They are shining examples of the significant role of women in the marketing industry, shaping its growth, challenging stereotypes, and bringing fresh perspectives. Their commitment and diligence to their craft show that meaningful change is possible with passion.
Their triumphs underline women’s significant role in the marketing industry, continually setting new precedents. Their creativity and strategic minds contribute to their respective companies and inspire the next generation of female leaders. They embody strength, resilience, and determination, persistently pushing for diversity, equity, and inclusion. Their significant contributions affirm women’s essential role in shaping the marketing industry’s future.
