BeReal, the innovative social media platform, is embarking on its first-ever global marketing campaign, and it’s looking for ‘The Realest Person on Earth’ to be the face of this exciting initiative. Unlike other platforms that promote curated content and vanity metrics, BeReal is committed to promoting unfiltered and authentic posts. In this article, we will explore BeReal’s unique approach, the details of their global campaign, and how they are differentiating themselves from other social media platforms.
The BeReal Experience
BeReal sets itself apart from other social media platforms by encouraging users to share unedited and unfiltered moments of their lives. Unlike platforms like Instagram or TikTok, BeReal does not bombard users with push notifications based on how others engage with their content. Instead, BeReal reaches out to users once a day with a simple message: “It’s time to BeReal!” Users then have two minutes to capture and upload a snapshot of what they are currently doing.
This approach allows users to share real, unfiltered moments without the pressure of creating perfectly curated content. BeReal believes that by opposing vanity metrics and photo filters, they can create a more authentic and relatable social media experience. The platform aims to eradicate the negative effects of peer comparison and provide a space where users can feel comfortable being themselves.
The Search for ‘The Realest Person on Earth’
BeReal’s global marketing campaign, titled ‘The Realest Person on Earth,’ aims to find an individual who embodies the values of authenticity, transparency, and realness. The campaign invites participants to submit photos of everyday moments or life-altering experiences that showcase their genuine selves. From a grocery aisle shot to a chance encounter with a celebrity, BeReal wants to celebrate the unfiltered and unedited moments that make each person unique.
The winner of the campaign will have their photo displayed on billboards in major cities around the world, including Times Square. This juxtaposition of real, unedited images alongside highly curated and retouched advertisements seeks to make a powerful statement about the importance of authenticity in a world saturated with edited content. Additionally, the winner will receive a paid vacation for themselves and three friends to a destination of their choice, further emphasizing the brand’s commitment to rewarding and celebrating realness.
BeReal’s Impact and User Engagement
While some data suggests that BeReal’s usage has declined since its peak in late 2022, the platform maintains an active user base of 25 million globally. BeReal’s head of field marketing strategy, Julian Hislop, believes that the platform is now in a position to offer new features and develop innovative brand marketing campaigns. The search for ‘The Realest Person on Earth’ is just the beginning of BeReal’s efforts to engage and excite users while staying true to its original purpose.
To maintain user excitement, BeReal focuses on fulfilling community requests and prioritizes suggestions that align with its core intentions. For example, the launch of Bonus BeReal rewards users with additional posts when they upload their daily photo on time. BeReal aims to strike a balance between user engagement and promoting the values of authenticity and transparency.
BeReal’s Differentiation and Challenges
BeReal differentiates itself from other social media platforms by resisting the temptation to mimic their income streams. Instead, the platform remains committed to its original purpose and actively opposes vanity metrics like audience growth and virality. BeReal’s lead of marketing special projects, Emily Moravitz, acknowledges that brands have joined the platform to provide a behind-the-scenes look at their companies. While this presence is welcomed, BeReal has not yet optimized its platform for paid partnerships.
By staying true to its values and resisting the pressure to conform to industry norms, BeReal has created a unique space for users to share authentic moments. The platform’s commitment to genuine experiences and unfiltered content sets it apart from other social media platforms that prioritize edited and curated posts.
Participate in BeReal’s Global Campaign
If you’re ready to embrace authenticity and showcase the real you, BeReal’s global campaign is your opportunity to shine. Submit your unfiltered moments, whether they’re mundane or life-changing, and stand a chance to be featured on billboards in major cities and win a paid vacation for you and your friends. Join BeReal in celebrating the power of authenticity and being true to yourself.
See first source: AdWeek
FAQ
What is BeReal, and how does it differ from other social media platforms?
BeReal is a social media platform that encourages users to share unedited and unfiltered moments of their lives. Unlike platforms like Instagram or TikTok, BeReal does not prioritize vanity metrics or photo filters. Instead, it promotes authentic and relatable content, allowing users to be themselves without the pressure of creating curated posts.
How does BeReal’s daily photo upload feature work?
BeReal reaches out to users once a day with a message: “It’s time to BeReal!” Users then have two minutes to capture and upload a snapshot of what they are currently doing. This approach promotes real, unfiltered moments and eliminates the pressure of creating perfectly curated content.
What is ‘The Realest Person on Earth’ global marketing campaign, and what is its purpose?
‘The Realest Person on Earth’ campaign aims to find an individual who embodies authenticity, transparency, and realness. Participants are invited to submit photos of everyday or life-altering moments that showcase their genuine selves. The winner’s photo will be displayed on billboards in major cities worldwide, alongside curated advertisements, emphasizing the importance of authenticity.
What does the winner of ‘The Realest Person on Earth’ campaign receive?
The winner of the campaign will have their photo displayed on billboards in major cities worldwide, including Times Square. Additionally, they will receive a paid vacation for themselves and three friends to a destination of their choice, emphasizing BeReal’s commitment to rewarding and celebrating realness.
What is BeReal’s current user base and engagement strategy?
BeReal maintains an active user base of 25 million globally. The platform focuses on fulfilling community requests and engaging users through features like Bonus BeReal, which rewards users with additional posts when they upload their daily photo on time. BeReal aims to strike a balance between user engagement and promoting the values of authenticity and transparency.
How does BeReal differentiate itself from other social media platforms, and what challenges does it face?
BeReal differentiates itself by resisting the pressure to mimic other platforms’ income streams. It remains committed to its original purpose and opposes vanity metrics. While brands have joined BeReal to provide behind-the-scenes looks at their companies, the platform has not yet fully optimized for paid partnerships. BeReal’s commitment to genuine experiences and unfiltered content sets it apart from platforms that prioritize edited and curated posts.
How can users participate in BeReal’s ‘The Realest Person on Earth’ campaign?
Users can participate in the campaign by submitting photos of authentic moments, whether they are mundane or life-changing. These moments should showcase the user’s genuine self. By sharing these unfiltered moments, users have the opportunity to be featured on billboards in major cities and win a paid vacation for themselves and their friends, celebrating authenticity on BeReal.
Featured Image Credit: Ottr Dan; Unsplash – Thank you!
