What is the Value of Your Personal Brand?

  • 1 min read

shutterstock_238068040Have you ever wondered exactly how much you’re worth, in tangible currency?

On some level, most of us have questioned our value in our professional lives. Valuation becomes particularly tricky if you don’t occupy a revenue-generating position. T o assign a dollar value to your work, consider the following factors:

  • How much money are you directly responsible for generating for your company?
  • How much money does your work save your company?
  • What are competing companies paying employees in your role?
  • Are you more efficient or do you have a larger workload than your predecessors?
  • Do you increase the efficiency/happiness/good energy of others in the workplace?
  • Do you own any lucrative relationships that you leverage for the company?
  • Are you contributing to positive public relations for the company through social media?

All of these factors should be considered when evaluating your worth. If your compensation is only 2% of your sales, you’re undervalued. If your contributions in human resources have caused the company to see a two year decrease in legal fees of two million dollars each year (and likely prevented PR nightmares), but you are paid $40,000 per year, you are not receiving adequate compensation.

How To Raise The Value of Your Personal Brand

Start tracking the amount of money you are responsible for generating/tracking/saving.

Knowing how much money you are making/saving your company provides you with valuable justifications for a raise or a higher salary with a new firm. Try to be as concrete as possible when recording your numbers. Pay special attention to any revenue jumps or expense decreases that your directly impacted.

Publicize your wins.

Humility will not help you increase your value. Make sure that your team and boss are aware of your contributions. Give proper recognition to everyone responsible for great work, but ensure that your contributions are not buried. Be gracious, but accentuate your strengths.

Become an expert.

If appropriate, create an online social media presence that displays your industry knowledge and passion. Connect with other industry thought leaders and current and potential customers. Having a strong industry-based social media following can have a positive impact on your ability to be hired, depending on your industry, and being seen as a company ambassador, if your company’s social media policy allows you to list your workplace.

Picture of Crystal Washington

Crystal Washington

Crystal Washington is a social media marketing strategist, speaker, co-founder of Socialtunities—a social media instruction brand that trains Gen Ys-Boomers on the strategic use of social media, and the author of The Social Media WHY: A Busy Professional’s Practical Guide to Using Social Media. She is hired by corporations and associations around the globe to provide keynotes, workshops, and webinars.

TRENDING AROUND THE WEB

The best communicators are not the most detailed but the most selective about which details their audience will use

The best communicators are not the most detailed but the most selective about which details their audience will use

Global English Editing
A study that tracked how couples split their time between texting, calls, and being in the same room found that face-to-face time — and, more surprisingly, even brief phone calls — predicted how understood a partner felt, while hours of texting moved satisfaction not at all

A study that tracked how couples split their time between texting, calls, and being in the same room found that face-to-face time — and, more surprisingly, even brief phone calls — predicted how understood a partner felt, while hours of texting moved satisfaction not at all

The Blog Herald
As AI-generated content floods search results and social feeds, a growing number of companies now exist just to certify that a human made the thing you’re looking at

As AI-generated content floods search results and social feeds, a growing number of companies now exist just to certify that a human made the thing you’re looking at

Global English Editing
Researchers asked people to reconnect with an old friend either by phone or by email, and the people who predicted the phone call would feel awkward were wrong — it left them significantly more connected than email did, with no extra awkwardness at all

Researchers asked people to reconnect with an old friend either by phone or by email, and the people who predicted the phone call would feel awkward were wrong — it left them significantly more connected than email did, with no extra awkwardness at all

The Blog Herald
People leaving a conversation with someone new consistently underestimate how much that person actually liked them, and the effect held up even when researchers followed college roommates for months after they first met

People leaving a conversation with someone new consistently underestimate how much that person actually liked them, and the effect held up even when researchers followed college roommates for months after they first met

The Blog Herald
Psychology says people who reach their 60s without a large circle of friends aren’t lonely — they’re the ones who figured out the one relationship truth that emotionally intelligent people swear by, which is that one person who truly sees you is worth more than a hundred people who only know your name

Psychology says people who reach their 60s without a large circle of friends aren’t lonely — they’re the ones who figured out the one relationship truth that emotionally intelligent people swear by, which is that one person who truly sees you is worth more than a hundred people who only know your name

The Blog Herald
Load more
CATEGORIES
Explore