Excelling within the quickly evolving PR sector, Weber Shandwick holds an esteemed place in the marketing communications industry. Among 150 firms, they are celebrated for their forward-thinking approach, seamlessly integrating traditional PR and digital marketing strategies. Weber Shandwick’s commitment to fostering a diverse and inclusive work environment is notable. They operate in 81 countries, tapping into local markets without losing a global perspective.
Weber Shandwick was born from the merger of The Weber Group, Shandwick International, and Boydell Sawyer Miller Group (BSMG) in 2001. Today, it operates under the Interpublic Group (IPG) and contributes to global communications networks. The company’s innovative approach has revolutionized the industry’s view of communication strategies. Their relentless commitment to enhancing global communication systems is applauded.
Through The Weber Shandwick Collective (TWSC), the company goes past being an average PR agency. A strategic alliance of specialty firms, TWSC delivers unique solutions for a diverse clientele. Susan Howe, President of TWSC, stresses the potential of the communication industry to drive positive change.
Weber Shandwick’s innovative, global marketing prowess
The Collective evolves continuously, shaping the future of communication in a rapidly changing media landscape.
Known as ‘The Collective’, Weber Shandwick mixes experts to anticipate customer needs, leading to a wealth of resources. Their collaboration provides clients a spectrum of expertise. This combined effort results in successful campaigns addressing each client’s unique requirements. The Collective’s continuous improvement guarantees customer satisfaction. Through The Collective, Weber Shandwick showcases the effectiveness of collaborative work.
Weber Shandwick provides a comprehensive collection of services, from strategic planning and content production to marketing and crisis management. Their proficiency covers various sectors, including AI, technology, telecommunications, and consumer goods among others. They design customized strategies, ensuring holistic support to clients. With engagement in new-age domains such as AI and technology, Weber Shandwick sits at the forefront of driving evolution.
Weber Shandwick highlighted its creative capacity by revealing a consumer mascot for Kellanova’s strawberry Pop-Tart, attracting immense attention on social media. They also initiated a public vote for naming the new mascot, thus driving fan engagement and highlighting their belief in public opinion. Weber Shandwick is bold in marketing strategies and innovative in addressing clients’ needs, demonstrating their continuous push for creativity in the market.
