• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Use Scrum in Agile Marketing to Bring More Visibility to Your Brand

    It’s important for your personal brand to be prepared for the latest marketing trends online. In order to accomplish this we need to have specific systems and instructions in place. Scrum methodology and agile marketing both help you to prepare for the future and have an effective strategy in place.

    Is your management team to be quick to respond to your online community? Timing is everything when it comes to monitoring and communication, which can lead to missed golden opportunities.

    Today a personal brand should be actively engaged on social media, tracking content and staying on top of the latest trends. Knowing the needs of your audience is also important along with staying flexible in your overall marketing plan.

    How Scrum Can Work for Agile Marketing

    Utilizing the Scrum leadership principle to organize your team and content marketing can help better capture the needs and desires of your audience along with improving upon what you already have. Here are several ways to accomplish this:

    • Set a deadline with flexibility – Be open for any changes in technology and on social media, which happen frequently. Create goals at the end of each deadline to track your progress and to provide further actions to your workflow that can help improve the process.
    • Keep a regular content schedule – Publishing on a tighter time table can help your brand focus on the most popular topics or trends for your niche. The aim is to give your audience the most valuable and relevant information that they are interested in reading and sharing.
    • Gather your team daily – Take some time to brainstorm and go over what is working, and what can improve. You don’t want anything to stand in the way of being effective. This process will help you to clear up any misunderstandings and keep everyone on task.
    • Plan for unexpected events – Social media is driven by customer communication and feedback. A successful agile marketing campaign involves being ready for whatever happens next along with special attention to social media conversations and activity.

    Agile marketing involves team collaboration, planning, and flexibility. These steps will help you to create a more cohesive team, encourage creative ideas, and build a successful brand online.

    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com

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