Use The Pinterest Search Engine to Drive More Traffic

  • 1 min read

Pinterest is not only a large social network but also serves as a powerful search engine that can provide valuable links to your personal brand’s website – and it works much like Google search.

Would you like to attract more subscribers? It doesn’t matter whether you’ve never joined this powerful social network or if you’ve left it dormant for a time. Your brand can start today in building a great community and creating powerful boards and pins that are targeted to your niche.

A successful online strategy should be visually appealing, well optimized and contain a clear brand message. There are many ways to leverage Pinterest to attract more visitors, which begins with knowing your target market.

How to Leverage Pinterest For Your Brand’s Website

Pinning at least once a day will greatly improve your activity along with creating specific boards that appeal to the needs of your audience. Here are some tips on how to get started:

  • Nurture your account on a regular basis – Follow new people who have a shared interest, and weed out the spam or followers who are not relevant to your niche in order to attract the most re-pins. Use the free Pin-It bookmarklet you can install on your website and pin from other blogs like yours as well.
  • Use the right hashtags – Include specific hashtags on your pins, which helps users find your brand as they use the intuitive search bar. You can perform your own search before formulating these in order to find what is most popular in your target market.
  • Download WordPress plugins – Attract new followers and attract repins with both paid and free plugins which will do all the heavy lifting for you. Make sure that these are updated on a frequent basis with the developer as Pinterest is always improving its platform.
  • Include the right links – Content that is pinned from your site provides a link back. This is important in your overall SEO strategy, and will also help contribute to social signals. Be sure to include prominent Pin-It buttons on your images and in your social sharing icons on your pages and posts in order to attract more pins from your website.

As Google changes its algorithm Pinterest can help your website continue to grow and rank higher. One of the unique aspects of this platform is the shelf-life of pins, which can produce results over and over including attracting more visitors and traffic.

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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