Amazon is the largest online store for publishers and brands, and can be a great tool for building a fanbase for your personal brand. It takes getting top reviews to make this successful in a very competitive environment.
Do you need more visibility and sales for your product(s) or book(s)? By focusing on authentic reviews and staying diligent in your marketing efforts you can attract positive feedback from verified purchases.
Promotions and giveaways are just one strategy that can also be a feedback generator for your personal brand. With a well-planned campaign that captures your buyer’s attention you can spread the word on Amazon, and rise to the top.
How to get 5-star reviews on Amazon for your next product or publication
There are several ways you can attract great feedback on Amazon to build your personal brand and make a name for yourself.
• Build anticipation – Capture the attention of your online community where your brand’s audience is most active. Create an email campaign with offers and announcements, run a Facebook ad or post a giveaway, use KDP for authors to offer a free eBook, share visually appealing content on social media, ect. Leveraging your subscriber base and social networks is a good place to start in building anticipation and ready buyers.
• Check your title and description – It is easy to miss a product or book with a dull or confusing title and description on Amazon. Check for clarity portray what you have to offer in the most accurate way as possible. This will help reduce the your chances of getting negative reviews and help your brand stand out.
• Communicate with your network and buyers – Put together a spreadsheet or list of those inside your current network who have made a purchase on Amazon. While they will receive an automatic email your brand can take advantage as well with your own personalized email that thanks them and provides an incentive for leaving feedback.
• Contact top Amazon reviewers – Take a look at people leaving feedback on products or books that are similar to yours. Many of these buyers have review profiles set up with contact information. An informative pitch that peaks their interest along with a free offer will increase your chances of a positive response. Follow up after they have left a review with a thank you email or letter. These contacts may return the favor again in the future.
Amazon is the place to be when it comes to building a great reputation for what your personal brand has to offer. With research, planning and promotions ahead of time you can increase your chances of gaining 5-star reviews.
