Publishing is a great way to promote your brand and build expertise. Not only can you create a buzz about your message, but attract new clients. So if you haven’t written a short (or long) book, yet -put that on your to-do list. Once completed, it takes the right promotion strategy to make this successful for both print and digital books.
Would you like more visibility for your next publication? Amazon alone is just a small piece of the marketing puzzle. By being active on social media with a professional website and blog your personal brand can direct readers to your book.
Pre-release book launches are the next step after building your community and reputation online. Even with a low budget your brand can encourage a high level of expectation and attract readers before you book is published.
How to Create a Stand-Out Book Campaign
There are several ways you can plan a book launch event to build an audience for your upcoming release.
• Reach out to book bloggers – Get involved with book reviewers where your brand’s audience are active readers. Communicate on their blogs and join groups on places like Goodreads where you can post helpful information and interact with readers. This can all lead up to a book giveaway event with a specific timeframe, and open the door of opportunity for bloggers to review your work.
• Host a webinar – Your personal brand can build up an audience for your upcoming release by hosting a free webinar or live streaming event. By highlighting some of the main points and providing valuable information people will want to know more about your book, which increases your chances of a sale.
• Take advantage of Amazon’s pre-release option – Authors can sell their books on Amazon before their publication is released. This option is a good way to generate a buzz for your brand and anticipation for your book.
• Invest in online advertising – Social media offers more ad options that brands can take advantage of at a low cost. Both Facebook and Twitter have affordable rates for short timeframes, and now both Instagram and Facebook are allowing a buy button for mobile users. This may be well worth the investment to kick off an awareness online for your book.
A successful book launch involves building the right relationships and having a solid marketing strategy in place. Make preparations a few months in advance before you begin your promotion, and take advantage of your existing fan base with pre-release announcements that encourage your community to share.
Guide: How to Launch Your Book Successfully
Publishing a book is an excellent way to promote your brand and establish expertise. This guide will walk you through the steps to create a successful book launch campaign.
1. Build Your Online Presence
- Create a professional website and blog
- Be active on social media platforms
- Develop a consistent personal brand across all channels
2. Plan Your Pre-Release Strategy
- Start planning 3-6 months before your publication date
- Create a timeline for your marketing activities
- Set clear goals for your book launch
3. Engage with Book Bloggers
- Identify bloggers whose audience matches your target readers
- Participate in their blogs and comment sections
- Join relevant groups on platforms like Goodreads
- Organize book giveaways and request reviews
4. Host a Webinar or Live Streaming Event
- Choose a topic related to your book’s content
- Provide valuable information to attract potential readers
- Use the event to generate interest in your upcoming book
5. Utilize Amazon’s Pre-Release Option
- Set up your book for pre-orders on Amazon
- Create a compelling book description and cover
- Use this feature to generate early buzz and sales
6. Invest in Online Advertising
- Explore advertising options on Facebook and Twitter
- Consider using Instagram and Facebook’s buy buttons for mobile users
- Set a budget and timeframe for your ad campaigns
7. Leverage Your Existing Fan Base
- Make pre-release announcements to your email list and social media followers
- Encourage your community to share information about your book
- Consider offering special perks or discounts for early supporters
8. Create a Launch Day Plan
- Coordinate social media posts across all your platforms
- Reach out to your network for launch day support
- Consider hosting a virtual or in-person launch event
9. Follow Up and Maintain Momentum
- Continue promoting your book after the initial launch
- Engage with readers and respond to reviews
- Look for opportunities to speak about your book or topic
Remember, a successful book launch is about building relationships and implementing a solid marketing strategy. Start early, be consistent, and leverage all the tools at your disposal to create buzz around your publication.
