Creativity, innovation and adaptability are the hallmarks of today’s best leaders. Not CEOs mind you, leaders. Don’t confuse a title like CEO with the reality that most of us will lead from the back of the pack, or somewhere in the middle.
Creativity is a calling. Innovation is a burning desire. Adaptability is personal trait.
CEO, COO, president and general manager are just job titles.
Most top officers find it difficult to be creative. There are too many responsibilities and constituencies to look after. Focusing on squeezing out profit every 12 weeks. Cutting costs to keep shareholders happy. When you are watching your back, it’s hard to keep your eyes on the road ahead.
A job title does not imbue the individual with courage or charisma. Those are personal traits. Creativity takes many forms, so don’t count yourself out because you are in accounting, operations, human resources, logistics, project management or any other field or specialty.
Employees, consultants, coaches, freelancers and suppliers: the opportunity to transform an organization (and with that your own career) is yours for the doing.
How do you start? It helps to hold a deep affection for your company and clients, since creativity is a gift you give. Think about the impact your company could have and the growth your clients could enjoy.
Creative leadership makes your job more meaningful and gives you visibility. Do something small at first – deliver a project early, come up with alternative courses of action, and whenever possible deliver unexpected added value. A bit of qualitative research or sentiment analysis (collecting comments made on forums or social media) is a good example of providing new perspectives that lead to new solutions.
David Ogilvy, one of the original Mad Men, a real ad man, espoused ten qualities he saw in creative leaders. They are:
- High standards of personal ethics.
- Big people, without pettiness.
- Guts under pressure, resilience in defeat.
- Brilliant brains — not safe plodders.
- A capacity for hard work and midnight oil.
- Charisma — charm and persuasiveness.
- A streak of unorthodoxy — creative innovators.
- The courage to make tough decisions.
- Inspiring enthusiasts — with trust and gusto.
- A sense of humor.
Do you want to increase the reality of possibilities in your career or business? Then pick one of these qualities each week for the next ten weeks. Find every way you can to demonstrate the quality you’re working on. Add them up and in ten weeks you will have transformed yourself, and perhaps the organization and clients you serve.
