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Roger Federer and Personal Branding
In Wimbledon 2008, Roger Federer found himself down to Rafael Nadal 2 sets to none. Roger was playing for his 6th Wimbledon title in a row; Rafael was playing for his first – either way, history was going to be made.
Roger was winded, discouraged, and it seemed like a 2 sets to none lead … Read the Rest →