Use Precise Keyword Research for Better Brand Visibility
Since the release of Google’s “Hummingbird” algorithm the use of unique keyword phrases has become more important than ever for brands. While Google AdWords remains a great resource to find the right topics for your content you will need to drill down more for better exposure online.
Should you still use basic keywords?
In the …
10 Tips for Boosting Your Startup’s Google Ranking
You’re living the dream and working to get your startup off the ground. Congratulations; getting started is half the battle. The other half is getting noticed and gaining recognition. There’s no question here: The best way to accomplish this is to boost your Google ranking. As the most popular search engine in the world, it …
How to Find SEO Low-Hanging Fruit
Every marketer is looking for a niche, or an angle. From the basement affiliate to the Fortune 500 CMO, we share that in common.
With 10 years and counting as an SEO, it feels like a never-ending quest to uncover something that the competition isn’t giving the proper attention to. Or a new niche to …
Three Expert Secrets to Winning Your Personal Branding Search
Winning search for your name is a great personal branding achievement, especially if you have an uncommon name. Having a unique name like Erik Deckers is a no-brainer. Toss up a blog, a Twitter account, and your LinkedIn page, and you’re all set. Just make sure to keep your social media footprint clean, and you’ll …