
Vibrant Branding
When your company is doing your brand well, you’re ready to enter a new market and promote your product or service to new customers. However, vibrant branding often precedes …

Improve Your Personal Branding in 2022
You probably already have a brand. It may be a full-blown website and social media strategy. On the other hand, you may be just a constant communicator with coworkers while working from …

Brand vs. Reputation
Personal branding is still an essential factor that requires careful consideration to attract a target audience. Business owners must create a consistent presence with the brand’s goal, reputation, and fundamental values to influence the …

Maintaining Your Online Brand When Things Go Wrong
Business owners are always called upon to work hard to maintain their online brand. We have to think very carefully about the words we use and how they contribute to — or detract from — our brand recognition.
We’ll go to great lengths to create elaborate communication plans for our social media channels, website, and …