Personal Brands Can Have Logos Too
Every brand has a logo. Whether it’s a symbol; text; graphic, or a mix of these, a logo is one of the most important and distinguishing elements of a brand. Some frequently re-brand with a new or updated logo like Pepsi. Others keep their logos more consistent like United Airlines or BMW. For some brands … Read the Rest →
Using Design To Extend And Safeguard Your Brand
Authors should use design to extend and safeguard their brand beyond the cover of the book they wrote to build their visibility, attract new business, and establish a personal brand.
The book cover is the starting point; it’s the most immediately obvious visible symbol of an author’s personal brand.
And, in many cases, a book … Read the Rest →