Branding Value vs Skills
Most of us brand our skills when creating a resume.
We brand our skills because that’s what we were taught to do.
Up until 2007, employers searched for skills because there was a shortage of skilled candidates from the 1940’s until 2007 … So employers searched for skills.
Since employers searched for skills, we were …
Branding Years Of Experience
Age 40+ job seekers can face ageism when they apply for positions at many companies. One of the triggers for age discrimination is the personal brand a candidate chooses on their resume.
The changed reality of today’s job market is that years of experience aren’t as valuable as they used to be. When experience loses …
Branding Your Resume For Intelligence
You know that you’re smarter than the average bear, but how can you give your resume reader that first impression?
Most job seekers try to do this directly, using adjectives that say “I’m smart!”.
Since most of us have average intelligence, few employers believe direct statements – everyone feels they’re smart, while many candidates have …
Branding For A Job Vs Branding For An Opportunity
Most job seekers brand themselves for a job because that’s how we’ve been taught to write resumes.
We’ve not only been taught to write resumes branding ourselves for a job, but it was reinforced while there were candidate shortages – because you could make lots of mistakes in a forgiving job market.
But in a …
Branding Yourself As Perfect For A Specific Opportunity
Are you branding yourself as a strong candidate for a range of opportunities?
It does for most of you, because that’s how we all were taught how to write resumes, creating a single document that would interest employers for a range of opportunities.
The problem is, you think this is a good thing.
… but …
Branding Your Resume As Technologically Current
Most employers today look for employees that already know how to use the software that employer uses. Branding Your Resume is important for employers to know what you can do.
Few employers have training budgets for new employees – to use their training budgets more efficiently, employers want to hire new employees who already have …
Resume Personal Branding Best Practices Part 4 – Concise
Your resume communicates a personal brand in a snap.
That’s the entire purpose of your resume’s personal brand – to communicate a gut-feel first impression that you’re qualified and that you’re a superior candidate.
When your resume gets to a human being, it has to pass two quick snap-judgment tests:
The 6 Second Test: Are…Resume Personal Branding Best Practices Part 3 – Consistency
Your resume creates a unique part of your personal brand.
Your resume is used for a very specific purpose – to get interviews. While you might use other branding tools to help your job search, your resume is still the central personal branding vehicle in your job search.
The third part in our series of …
Resume Personal Branding Best Practices Part 2 – Superior/Commodity
We’ve all been taught to create one multi-purpose resume that could be used for any job we might apply for.
This strategy worked before the days of digital resumes, job boards, online applications, and applicant tracking systems. It worked when there were shortages of candidates.
Branding yourself as a commodity just isn’t good enough anymore …
Resume Personal Branding Best Practices Part 1 – Crystal Clear
Your resume makes an immediate first impression on your audience.
If your resume gets past automated pre-screening, your human audience reacts to your personal brand in two immediate ways. In the first 6 seconds of a visual review, your reader decides if you’re qualified or not based on gut feel (based on TheLadders recent heat …