Avoid Ruining Brands
No surprise, many people hate going to parties. They avoid making it a priority. This is true even though they’re meant to be about having fun and celebrating.
One blunder may turn …
What Would Jobs Do?: Living Your Brand Steve’s Way
An outpouring of emotion flowed. Video tributes were uploaded. Cards and flowers were left at Apple Stores everywhere. People were moved to tears and imagining what else the man could’ve given the world with 20-25 more good years.
When was the last time you were moved this way by a person in business you didn’t …
The Unintentionally Successful Accidental Personal Brand
For most people there is one path to recognition, status and authority—slaving away, day in and day out, mastering a craft, drawing attention to achievements, and hoping that one day all that hard work will coalesce into a recognized personal brand. There is, however, the exception: the Accidental Personal Brand. This is the person who …
Is It Possible To Brand Yourself By Accident?
I get a lot of books by authors looking to promote on my blog. Sometimes I receive press releases, or a PR person contacts me without being authentic. When an author contacts me directly, with a personalized message, then I take more interest, especially when they send me a copy of their book. I will …