How to Complete a SWOT Analysis on Yourself



Instead of basing a SWOT analysis around a product or competitor, let’s focus it directly on you as an individual. Focus on maximizing your strengths, reducing your weaknesses, identifying opportunities and stabilizing threats. You may do an exercise, where you brainstorm and write down each of these areas, as they pertain to your current situation. Its all about strategizing ,through foreseeing the future through your current situation. Feedback is a great tool in order to uncover your weaknesses, while strengths are more apparent in your daily life. Opportunities and threats must be analyzed at a deeper level.

  • Strengths & Weaknesses: These areas are easily identified through feedback from others and your own view of yourself. Your goal should to be overcome your weaknesses by investing in education and to enhance or increase your strengths by gaining more real world experience.
  • Opportunities & Threats: Always be aware of currents threats, such as competitors in your organization or environmental factors that you may not control. Opportunities is the most important part of the equation because without opportunities, you will stay stationary in your current position. Opportunities are open doors, which allow you to progress or gain new experience in different fields or have mobility and move up.

A personal SWOT analysis is a powerful tool for self-assessment and career planning. By identifying your Strengths, Weaknesses, Opportunities, and Threats, you can strategize effectively for personal and professional growth. This guide will walk you through the process of conducting your own SWOT analysis.

What is a Personal SWOT Analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. In a personal context:

  • Strengths and Weaknesses are internal factors
  • Opportunities and Threats are external factors

Step-by-Step Guide to Your Personal SWOT Analysis

1. Prepare for the Analysis

  • Find a quiet space for uninterrupted reflection
  • Gather relevant materials (e.g., resume, performance reviews)
  • Consider asking trusted friends or colleagues for input

2. Identify Your Strengths

  • List your skills, talents, and positive attributes
  • Include both hard and soft skills
  • Note what others compliment you on
  • Consider your past achievements and what led to them

3. Recognize Your Weaknesses

  • Be honest about areas where you struggle or need improvement
  • Review past feedback you’ve received
  • Think about missed opportunities and why they occurred
  • Consider skills you lack that might be valuable in your field

4. Explore Opportunities

  • Look for trends in your industry or desired career path
  • Identify skills that are in high demand
  • Consider networking possibilities or potential mentors
  • Think about additional education or training options

5. Assess Threats

  • Identify external factors that could hinder your progress
  • Consider economic conditions or industry changes
  • Think about strong competitors in your field
  • Identify any personal circumstances that could impact your career

Analyzing and Acting on Your SWOT Results

6. Analyze and Create Action Plans

  • Look for connections between different quadrants
  • Identify how you can use strengths to capitalize on opportunities
  • Plan how to address weaknesses and mitigate threats
  • Prioritize areas for improvement and growth

7. Set Goals and Implement

  • Create specific, measurable goals based on your analysis
  • Develop a timeline for achieving these goals
  • Take concrete steps towards improvement

8. Review and Update Regularly

  • Revisit your SWOT analysis periodically (e.g., every 6-12 months)
  • Update as your circumstances and the external environment change

Closing thoughts

A personal SWOT analysis is an invaluable tool for self-improvement and career development. By honestly assessing your Strengths, Weaknesses, Opportunities, and Threats, you can create a strategic plan for personal and professional growth. Remember, the key to a useful SWOT analysis is honesty and actionable insights. Use this tool to guide your development, and don’t hesitate to seek feedback from others to gain a more complete picture.

Start your personal SWOT analysis today and take control of your career journey!
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Frequently Asked Questions (FAQ) about Personal SWOT Analysis

What is a personal SWOT analysis?

A personal SWOT analysis is a self-assessment tool that helps you identify your Strengths, Weaknesses, Opportunities, and Threats. It’s used for personal development and career planning.

How often should I conduct a personal SWOT analysis?

It’s recommended to revisit and update your SWOT analysis every 6-12 months, or whenever there are significant changes in your personal or professional circumstances.

What’s the difference between internal and external factors in SWOT?

Strengths and Weaknesses are internal factors that you have control over. Opportunities and Threats are external factors influenced by the environment or other people.

How can I identify my strengths?

List your skills and talents, consider compliments you receive, review past achievements, and include both hard and soft skills you possess.

What if I’m having trouble recognizing my weaknesses?

Be honest with yourself, review past feedback, consider missed opportunities, and think about skills you lack that might be valuable in your field. You can also ask trusted friends or colleagues for input.

How do I identify opportunities in a SWOT analysis?

Look for trends in your industry, identify in-demand skills, consider networking possibilities, and think about additional education or training options that could benefit your career.

What kind of threats should I consider?

Consider external factors like economic conditions, industry changes, strong competitors in your field, and any personal circumstances that could impact your career negatively.

How do I use the results of my SWOT analysis?

Analyze the connections between different quadrants, create action plans to capitalize on strengths and opportunities, address weaknesses, and mitigate threats. Set specific, measurable goals based on your analysis.

Can I do a SWOT analysis for my business or project?

Yes, while this guide focuses on personal SWOT analysis, the same principles can be applied to businesses, products, or specific projects.

Is it necessary to seek others’ input for my SWOT analysis?

While not mandatory, getting feedback from trusted friends, colleagues, or mentors can provide valuable insights and a more objective perspective on your strengths and weaknesses.

How long does it take to complete a personal SWOT analysis?

The time can vary, but plan to spend at least a few hours for thoughtful reflection and analysis. Remember, it’s an ongoing process that you’ll revisit periodically.

What should I do if I identify more weaknesses than strengths?

Focus on how you can turn weaknesses into strengths through education, training, or practice. Remember, awareness is the first step to improvement.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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