What is Social Media 2.0? Here’s a quick explanation along with some examples. Newcomers will want a piece of the action, too, so get ready!
We’ve all been using social media for almost two decades. But it hasn’t stood still. Enter Social Media 2.0!
Facebook and Twitter supplanted all of their classmates and MySpace. (Remember MySpace?) Newcomers to social media will want a piece of the action, too, so it will pay to get yourself up to date.
Services such as TikTok, Clubhouse, and Twitch still emphasize the social sharing of content. However, they don’t follow the well-known social network business model of “If you don’t pay, you’re the product.”
Your Personal Brand on Social Media
Get yourself a media title, such as “activist investor.” Use something like that as your calling card.
This distinction, along with a few others, has led to the emergence of a new breed of social application known as Social Media 2.0. Just as with concepts such as “Web 3.0” and “the Metaverse,” this isn’t a fully defined concept yet, but rather an indication of where things may soon take the lead.
However, the changes encompass a fascinating progression in our interaction with the increasingly digital settings where we live. So for someone who wants to keep an eye on future trends, keep this in mind.
Alternatively, the emerging types of social functioning represent a societal transition rather than a technical one. For example, the case with the shift from Web 1.0 to Web 2.0.
Social media has improved our lives by allowing us to remain connected with friends. The media has us share our lives with those we can’t constantly be around.
Of course, it also had some harmful effects. The role it plays in spreading false news, the risk of data breaches compromising our privacy, and the increase of cyber-bullying and trolling are all causes for worry.
Add to that the owners of some of the significant networks being unwilling to address any of these issues.
Consequently, it’s easy to understand why there’s a push to start again. This is essential to anticipate social platforms growing in the future years.
Monetization
One of the major shifts in online networking is paying for it.
On the surface, social media 1.0 is free. But most of us know that there is no such thing as a free lunch.
Data generated by using these services pay for them. This data may be entered immediately into a profile when we submit our date of birth or “Like” our favorite musicians, TV programs, or local businesses. Or it might be data it gathers from our behaviors — how frequently we contact someone when we visit the site or how many other users respond to our postings.
According to some estimates, Facebook keeps half a gigabyte of data on each of its roughly two billion active users. Corporations buy this data to show us items they believe we’ll like.
The phrase “Social Media 2.0 Values” refers to services that try to be less sleazy and more upfront.
You pay a membership fee to access material from creators you follow. Subscribe to your favorite channels on Twitch, for example. The charge is divided between the service provider and the content author to encourage them to generate. Tipping is a popular way for people to support artists and services without paying monthly fees.
Social Media 2.0 refers to a set of available capabilities on both platforms. Facebook Stars and Twitter Super Followers are two examples of Social Media 2.0 monetization services.
Clubhouse, an audio social network, surged to 10 million members in its first year. It does not collect or sell user data and seeks to profit via memberships and tipping.
User Experience (UX)
We have already discussed the distinction between direct and inferred data. A growing Social Media 2.0 trend is to reduce user friction by relying on inferred data.
Instagram may have started some of these trends by concentrating on photo sharing and removing functions from its parent site Facebook. Similarly, TikTok goes one step farther by reducing the requirement for users to even “like” material. Its algorithms merely guarantee that more people see material viewed more often.
This eliminates the need for users to depend on their networks to spread information. Also, by seizing on trends early, users may expand their following faster, boosting their videos’ chances of popularity outside of their follower group.
Not Networks
Newer social apps are also less broad than “conventional” social networks. Rather than just socializing tools, they are more likely to be platforms for specific hobbies or interests — cooking, travel, writing, entrepreneurship – with social features integrated into them.
This implies they are more likely to target specialized groups or demographics than mainstream growth.
Twitch and Discord are gaming-focused social networks, while Slack and Teams bring social media features to the workplace. Clubhouse caters to corporate users, technologists, and producers, whereas TikTok caters primarily to the young…although that, too, is shifting.
Good Social Media AI
Emerging technologies such as artificial intelligence (AI) seek to address some of the harmful elements that might appear to be becoming more sophisticated and aware.
Although AI was first employed in social media to segment users for ad targeting, its use now is to detect and moderate harmful behavior such as hate speech and discrimination.
It can also track down harmful actors who keep creating new accounts after being banned.
Some sites have even created machine learning algorithms to detect suicidal tendencies in users’ language and content and automatically connect them to assistance options.
We all would want to see a more developed strategy around the ethical deployment of AI to enhance user experience as part of Social Media 2.0.
So, to summarize, the continual growth of online social platforms may be seen as platforms striving to modify harmful habits or qualities. It also represents a shift towards a creator-driven experience. An experience where consumers log on to a site or service to interact with the content they like and support.
