It was a random Tuesday night when I found myself staring at a blank document, desperately trying to craft a fresh message for my personal brand.
After hours of typing, deleting, and retyping, I realized something: my words felt forced and stiff. They didn’t reflect me at all—just some robotic script I thought people wanted to hear.
I’ve heard from friends and clients alike who’ve faced this same hurdle. Building a brand rooted in genuine self-expression can feel like a tightrope act, especially when there’s so much pressure to get it “right.”
That’s when I started experimenting with ChatGPT to breathe authenticity back into my content.
I discovered that the key isn’t about letting AI replace me. It’s about using the right prompts that spark honest reflection and bring forward my unique voice.
Below are seven specific prompts I’ve tried—and refined—that can help you tap into a truer version of yourself when you’re creating your own content.
1. “Help me clarify my brand’s core values by asking me questions about what truly matters to me.”
I love starting here because everything else stems from your values.
In my workshops, I’ve often seen people light up once they realize how essential it is to name and claim their core principles, whether those are creativity, compassion, curiosity, or something else entirely.
When I turn to ChatGPT with this prompt, it essentially interviews me—like a friendly colleague who wants to understand the deeper purpose behind my brand.
It’ll ask things about my motivations, my non-negotiables, or the moments in life that shaped my perspective.
As I respond, I’m forced to put language around things I’ve only felt intuitively before.
The result is a clearer articulation of what really matters to me. From there, content ideas just flow. I can infuse my posts with genuine passion instead of generic talking points.
At the end of the day, your values aren’t just words on paper; they’re the driving force that keeps your brand real and relatable.
2. “Ask me about my personal experiences and challenges so I can share relatable stories in my content.”
I’ve noticed that the content that resonates most usually involves a personal story.
People connect with moments of struggle, triumph, or even just little daily mishaps that remind them they aren’t alone.
So, when I’m stumped, I ask ChatGPT to help me dig up stories from my life—both big and small—that I might otherwise overlook.
It might prompt me to talk about the first time I faced public failure or the day I realized I had a knack for building relationships.
From my vantage point, these anecdotes seem trivial. But ChatGPT helps me find a way to present them so others can see the real lesson behind the scenes.
Relatable stories are powerful because they humanize your brand.
They show you’re not some distant figure with perfect hair and a spotless track record. You’re a real person who falls down sometimes—but you also get back up, and that’s the part people remember most.
3. “Give me a fresh angle on one of my main content topics by exploring different perspectives.”
Even if we’re brimming with passion for our niche, we all hit that wall where our ideas start sounding like carbon copies of old posts.
When that happens, I type in this prompt and let ChatGPT toss in perspectives I might not naturally consider.
The AI might suggest looking at your topic from a customer’s viewpoint, from an investor’s outlook, or even from a competitor’s angle.
It might encourage you to think globally—how do people in different cultures approach this topic? Suddenly, you realize you’ve only been telling one side of the story.
These new perspectives can become jumping-off points for your next blog post, podcast episode, or social media thread.
Because you’re not just recycling the same opinions. You’re broadening the conversation, which feels more authentic and definitely more insightful.
4. “Craft a few probing questions I can answer about my mission, so I can refine my brand messaging.”
I remember one coaching client who struggled to convey her mission. She had a heart for supporting mental health, but she kept resorting to buzzwords that sounded stale.
I suggested she try this prompt with ChatGPT to break through that mental block.
ChatGPT will typically respond with a handful of deep questions. They might be along the lines of, “Why does this mission matter more now than ever?” or “Who exactly benefits from the work you do?”
Answering them helps you strip away fluff and speak straight from the heart.
Simon Sinek once said, “People don’t buy what you do; they buy why you do it.”
Finding your “why” is so much simpler when you have the right questions in front of you.
By the time you’re done responding, you’ll have a crystallized message that clearly states the deeper meaning behind your brand.
5. “Generate social media captions that reflect my tone, but let me customize them with my own details.”
I’ve always been wary of stock captions or anything that reads like it came from a cookie-cutter template.
They can make you sound generic, especially if a dozen other people are using the same lines.
However, I’ve found that ChatGPT can give you a starting set of captions you can adapt, so they feel more personal and less forced.
When I see a suggested caption like, “I’m challenging myself to step out of my comfort zone—wanna join me?” it might feel 70% right.
But I’ll tweak it to say something like, “A little confession: I’m stepping out of my comfort zone this week (yikes!). Who’s up for a challenge with me?”
Now it sounds like me—lighthearted, a bit vulnerable, and friendly.
The key is to treat these AI-generated captions as rough drafts. Sprinkle in your quirks, your sense of humor, or a reference to something that happened this morning.
That’s what keeps your content from turning into bland marketing copy.
6. “Suggest blog outline ideas based on my past content so I can expand my brand narrative in new directions.”
I’m always surprised by how often I forget to revisit or expand on topics I’ve already covered.
Revisiting your archives can spark fresh angles—maybe there’s a comment someone left that could grow into a whole new article. But sometimes, it’s tough to see these connections when you’re knee-deep in daily tasks.
That’s where ChatGPT comes in handy.
It can scan what you’ve written about before (you can paste a summary or key points) and suggest outlines for follow-up pieces.
Maybe it points out a lingering question you didn’t fully answer or a related topic that complements your original post.
Embracing that continuity adds depth to your brand. You’re not just tossing random posts into the void; you’re weaving a cohesive narrative that builds upon itself over time.
It shows your audience that you’re thinking about their questions and concerns in an ongoing way, not just once and done.
7. “Prompt me to reflect on my brand voice and style, then help me create a brand voice guideline I can refer to.”
This one has been a lifesaver for me, especially when I started bringing on collaborators who might need to write in my voice.
ChatGPT will ask guiding questions about how I want people to feel when they read my content, what tone I typically adopt, and which words I avoid.
Answering these questions feels like building a mini style guide for your brand. It’s a powerful exercise in self-awareness.
Once you have that framework, you can quickly spot language that veers off-brand or lines that don’t quite capture your spirit.
Establishing clear guidelines for your voice ensures consistency, even as your brand grows.
You’ll be able to maintain authenticity across all channels—without second-guessing whether you sound like yourself.
Wrapping things up
I believe authenticity isn’t something you can fake. It’s something you discover and embody, and the right prompts can spark that journey.
ChatGPT, in my experience, works best when it challenges me to articulate my values and experiences in a clearer way. Think of it like having a curious friend at your side, asking all the right questions.
But remember, AI is no substitute for your own lived experiences. Even the most polished AI-generated text won’t speak as genuinely as you can.
Use these prompts to dive deeper into your motivations and style, then put your personal touch on everything. You’ll find it easier to create content that reveals who you are—rather than the version of yourself you think people want.
If you try even one of these prompts, you might surprise yourself with what surfaces. There’s a lot of power in simply taking the time to reflect, especially when there’s a little AI nudge helping you along.
So go ahead—give these prompts a spin and see how they breathe new life into your brand’s voice. You might just uncover the words you’ve been searching for all along.
Hope this helps you take the next step in building a brand that feels undeniably you. Keep creating, keep exploring, and never shy away from the story only you can tell.
