World-renowned digital agency, RGA EMEA, is launching a brand design consultancy branch with the goal of molding traditional brands into digital-first experiences, expanding their services into the UK and Germany. This move leverages their reputation as a digital leader and emphasizes the need for businesses to embrace digital transition in the current market.
The new branch underlines RGA EMEA’s commitment to increase their digital presence and provide comprehensive digital solutions tailored to each brand. It also demonstrates their dedication to enhancing the customer journey by transforming old-school brand engagements into immersive digital experiences. This expansion marks a significant stride in RGA EMEA’s growth and influence in the digital landscape.
The agency’s EMEA chief executive, Rebecca Bezzina, together with Robert Northam, the vice president executive creative director turned brand design leader, will pilot this venture. Their leadership will guide a team of specialized brand designers, bringing unique skill sets to the table.
The upcoming unit will be seamlessly integrated with RGA EMEA’s Operative Model business infrastructure. It is poised to help firms shape future prominent, digital-centric brands, harnessing the innovative power of generative AI.
Bezzina stresses the critical importance of brand identity in today’s digital environment.
RGA EMEA’s strategic expansion in Europe
She believes that a brand is more than just a ‘logo,’ serving as a bridge connecting customer values, expectations, and experiences to the aspirations and services of a company. A strong brand identity boosts recognition, encourages consumer loyalty, and influences purchasing decisions. In these digital times, Bezzina also emphasizes the necessity for brands to avoid uniformity, actively striving to stand out from the competition.
Northam points out the unique challenges presented by a predominantly digital landscape, one where a customer’s primary interaction with a brand typically occurs via a digital medium. Hence, the team’s role is to help partners build flexible brand identities that can thrive in an oversaturated digital market.
RGA EMEA’s competence stretches beyond brand consultancy and design, they are also proficient in product and service delivery. This progressive mindset underlines the company’s dedication to enhancing brand penetration in the ever-increasing digital business landscape. The company acknowledges the changing dynamics of business and continuously adapts its strategies to take on these shifts. Thus, the all-encompassing solutions offered by RGA EMEA remain relevant and potent in tackling the continuing digital transformation.
