Revitalize Marketing Materials and Your Business

Entrepreneurship provides us with a roller coaster ride as the economy and technology change. How you anticipate change, prepare for it, and run with the new model will determine your future success.

Business is obviously much easier to control when the economy is good. But one pitfall of many is to spend too much money on extras or programs of which you do not have enough detail to figure the worth of the expense. So when the economy falls, many have to close their door. It is far better to be prepared at all times, and err on the side of being conservative with money. For the most part, this strategy will keep you on the right path and out of trouble when times are lean.

When it comes to change in technology, it feels as if we have no control and need to scramble to catch up. But, a better strategy to take is when there are whispers in the air of potential change coming along, it is best to leap forward to be one of the first embracing it. Learn all you can about how you can harness the new power, At the same time, consider how you may save what is already in place by adapting the old to the new.

A sound strategy that will revitalize your business is to look back at what was originally put into place. Do you have old products that were produced with old technology such as CD’s? Are they sitting in a closet? Perhaps you can convert them to MP3 files and get them out to iTunes for additional revenue.

Years ago, it was recommended a blog be written on a daily basis. Did you follow that advice? Imagine the amount of content you have written over the years. It would take time, but consider compiling your written work including articles and manuals to be converted into a digital format for sale online. Some of the material may need to be updated, but I bet if you originally shared solid information, most of it still holds true today.

Following this advice will provide you with additional revenue streams, marketing exposure and potential for additional opportunities. Some of the possibilities include interviews and public speaking. Planning ahead, you may wish to invest in a public speaking course. All together, your reach will be far wider than previously thought possible.

Do you have original inspiring or motivating tweets and postings to your name? Consider creating a coaching program from these, or developing a video training library. Likewise, any questions your clientele has asked of you over the term of your business, the answers may be incorporated into your new coaching program, too. It’s information that is apparently very much in need.

As you begin converting your older material to the newer technology, your audience will be impressed. Your marketing effort will have a far reaching effect enabling you to attract additional audiences to your business.

How do I know this works? Remembering back, many people predicted my business demise upon my sharing that I was about to devote time to learning all about social media when it was first announced. My forward thinking proved to be fortuitous.

As you complete your projects step by step, peers and associates will be impressed by all you are accomplishing and will look to you for leading the way. Thus your personal brand will become stronger than ever. In the end, rather than re-acting and playing catch-up in newer times, the proactive stance will lead you to increased sales, and more importantly, to the Smooth Sale!

Author:

Elinor Stutz, CEO of Smooth Sale, (800) 704-1499; authored “INSPIRED Business A New View for Building Business and Communities”“Nice Girls DO Get the Sale: Relationship Building That Gets Results”,  and“HIRED! How to Use Sales Techniques to Sell Yourself On Interviews”.

Picture of Elinor Stutz

Elinor Stutz

Elinor Stutz, CEO of Smooth Sale, was honored by Open View Labs with inclusion in their international list of “Top 25 Sales Influencers for 2012.” Elinor authored the International Best-Selling book, “Nice Girls DO Get the Sale: Relationship Building That Gets Results”, Sourcebooks and the best selling career book, “HIRED! How to Use Sales Techniques to Sell Yourself On Interviews”, Career Press. She provides team sales training, private coaching and highly acclaimed inspirational keynotes for conferences. Elinor is available for consultation. Kred ranks Stutz as a Top 1% influencer; CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”. She speaks and consults worldwide.

TRENDING AROUND THE WEB

If you want to see someone’s true self, look for these 7 things that are beyond the mask that they wear

If you want to see someone’s true self, look for these 7 things that are beyond the mask that they wear

The Blog Herald

People who never grow apart from their families almost always display these 7 characteristics

People who never grow apart from their families almost always display these 7 characteristics

Global English Editing

Each zodiac sign’s one-card tarot reading for February 17-23

Each zodiac sign’s one-card tarot reading for February 17-23

Parent From Heart

8 subtle phrases a narcissist will use to try to make you feel like an inferior human being, says psychology

8 subtle phrases a narcissist will use to try to make you feel like an inferior human being, says psychology

Global English Editing

I spent hours watching successful people online, always wondering why I couldn’t achieve financial freedom. It wasn’t until I adopted these specific habits that my life changed completely.

I spent hours watching successful people online, always wondering why I couldn’t achieve financial freedom. It wasn’t until I adopted these specific habits that my life changed completely.

The Blog Herald

7 red flags that indicate that you are in a toxic relationship

7 red flags that indicate that you are in a toxic relationship

The Blog Herald

Subscribe to receive our latest articles!

Get updates on the latest posts and more from Personal Branding Blog straight to your inbox.