A new partnership has been formed between a leading PR agency and the World Sustainable Hospitality Alliance, aiming to elevate sustainable practices within the hospitality sector. The alliance’s goal is to bring on board more hospitality businesses to promote sustainability. The agency will support by providing strategic communication and management tools, as well as advising on potential regulatory changes that could affect the industry.
The PR firm has a solid background in helping brands navigate sustainability challenges. Their comprehensive plan addresses all aspects of sustainability, including environmental health, social equity, and economic prosperity. They’ve notably work with brands such as Intrepid Travel, Visit Ireland, Visit Malta, Accor, and Iberostar. The agency’s work with these brands has resulted in substantial progress in achieving environmental and social goals.
The two organizations recently launched the World Sustainable Travel & Hospitality Awards to recognize exceptional efforts in sustainable practices within these industries.
Promoting sustainability in hospitality through partnership
Additionally, they announced Belize, a client of the Alliance, as their first country member. Belize’s commitment to sustainability within its travel and tourism sector played a major role in this achievement.
The CEO of the World Sustainable Hospitality Alliance praised the PR agency’s expertise and expressed optimism about the advancements the partnership would bring. The head of the PR agency also confirmed that this partnership aligns with their company’s sustainability ideals. They went on to outline our plans for the upcoming year, which includes waste reduction strategies and adopting renewable resources for the benefit of the planet.
The agency’s Public Affairs Lead stressed the importance of the hospitality industry to engage responsibly with policymakers and regulators. The Lead encouraged the hospitality sector to invest in researching the political landscape to create a better legislative environment. With this partnership, they plan on facilitating such an approach.
In summary, this strategic partnership between the PR agency and the Alliance aims to promote sustainability within the hospitality sector. Both parties express shared confidence in the partnership’s potential to drive the Alliance’s ambitious cause forward and look forward to the changes it will bring in the years ahead.
