Personal Branding Weekly – Better Than Your Social Media Life

  • 1 min read


Have you seen the meme with the wish, “May your life be as awesome as you pretend it is on Facebook”?

It’s funny how some people are these amazing conversationalists and witty as can be behind the monitor and then in real life they’re duds.

I recently had this experience. Meeting someone who I knew and interacted with online and consistently made me laugh, I had that expectation that in real life we would literally be rolling from laughter. When we met, it was like pulling teeth in the conversation. It was painfully apparent we were really nothing more than two strangers meeting for the first time.

It was so jarring that I had to take a step back and assess my own conversation and communication skills.

Then, this weekend I watched people who I’ve seen have great interactions online stumped with “nothing to say” to each other in real life.

You need to be better in real life than you are in social media – not the other way around. [tweet this]

Hopefully, these tips and this little formula will help:

First, remember whoever is the one asking the question is the person controlling the conversation.

Then, spend more time listening to people than talking at them. From their responses, this will help shape the context of the conversation.

Be F.A.B.U.L.O.U.S.

Ask about their:

F = Friends and Family

A = Aspirations and Accomplishments (what are they hoping to do; what have they done lately)

B = Business

U = Understandings (what have they learned lately)

L = Loves (interests, hobbies, passions)

O = Organizations (non-profits or industry associations they’re involved with)

Trending around the web:

U = Undertakings (latest activities)

S = Sports

If you can do this when you’re in a conversation that’s seeking a topic, then you’ll see that people will find you to be – a great person to speak with.

Make it all about them. Put structure in your conversation without sounding like you’re interrogating them and you are one step above everyone else in making friends and influencing people.

This week we also covered the following topics to help your personal brand stand out:

Picture of Maria Elena Duron

Maria Elena Duron

Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat- a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

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