Opt-In Success Strategies for Your Personal Brand

  • 1 min read

shutterstock_248831671A professional website presence is essential to drawing visitors to your personal brand. With attractive content and easy to find menus your success is even more imminent. In order to retain your readers you should have a great opt-in box or page setup.

What types of subscriptions offers draws attention? A message that provides something useful and of value does the best. And it takes just a little effort to create an opt-in that will entice your visitors to want to know more.

An eye-catching and inviting design is your personal brand’s best tool for use on your website. Whether you are offering something new or creating a campaign, it is essential to not only capture email addresses, but also your readers’ attention and interest.

Creating a Opt-In for Your Personal Brand

Here are several ways you can effectively build a stand-out opt-in message for your personal brand.

• Carefully choose your offer – Think of your opt-in as a part of your personal brand’s main offering. It pays to choose the best, and know what your target market is looking for. Find out about their pain points, desires, and requests ahead of time. Your offer should be something that is of high value, and useful.

• Use a video or infographic – One of the biggest visibility boons is video or great how-to graphics. Your brand can provide instructions, case-studies, testimonials, ect. that are compelling. Keep this offer on the front page of your website for the best visibility, especially on mobile.

• Create a lead-capture page – A simple, and easy to understand format that explains exactly what your brand has to offer will produce more favorable results. This custom ‘thank you’ page can provide immediate information after an opt-in signup without leaving your readers wondering about what’s coming next. They will be more likely to make a purchase as more is explained to them in a format that is not a direct sale approach.

Creating a stand-out opt-in message for your personal brand is both simple and represents clearly what you have to offer. When choosing a format keep in mind the right keywords for your market with the use analytics software such as Google Analytics. Test out what works and doesn’t work on your website as not all audiences respond the same way.

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Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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