More Personality with a Unique About Us Page

When it comes to building a personal brand it’s important to attract and new website visitors. While having a descriptive About Us page in place is good there may not be enough information to capture their interest. In order to reach your audience you need provide a stand-out page that speaks to their needs.

Would you like to see more conversions from your website? By understanding who your target market is and where their pain points are your brand can develop a message that speaks to them directly. This includes answering their common questions in a way that is relatable.

A personal brand should be clear and in-tune with the needs of its audience and customers in order to be successful with their About Us page.

What a Great About Us Page Should Say

A basic biography is just the beginning framework from which to create a customer-centric message. Here are several ways you can develop attractive and unique content:

Write for your audience – After determining the main pain points of your readers your brand should create an About Us page directly tied into those needs and how you can solve their problems. Use history and personal stories to add a human element to your company along with any customer testimonials.

Change a few words – Create content that uses less of the words, “I,” “We,” or “Us.” Instead, build your sentences around “You,” and “Them,” to focus the attention on your leads and customers. When they learn that the About Us page is really about their needs they will be more likely to dive deeper into what you have to offer.

Stand out from the rest – Determine what makes your brand unique from others in your niche and bring that out on your About Us page. Depending on your company this can include funny stories, serious videos that provide a background, examples of products or services, ect. Get as creative as you can with this content, as your voice can shine through in the midst of other websites that only offer stale or boring content.

The purpose of an About Us page for your personal brand is to capture your reader’s’ interest right away before they decide to leave to your competitors. Your message should hook your readers in a way that peaks their interest and compels them to get to know more about your brand.

 

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

TRENDING AROUND THE WEB

If you want to be magnetic, focus on these 8 behaviors that people find irresistible

If you want to be magnetic, focus on these 8 behaviors that people find irresistible

Global English Editing

If you want to be more light and easygoing as you get older, say goodbye to these 8 behaviors

If you want to be more light and easygoing as you get older, say goodbye to these 8 behaviors

Baseline

People who emotionally distance themselves from family as they get older typically display these 7 habits (without realizing it)

People who emotionally distance themselves from family as they get older typically display these 7 habits (without realizing it)

Global English Editing

4 zodiac signs who express themselves better through writing than speaking

4 zodiac signs who express themselves better through writing than speaking

Parent From Heart

9 films that will put things back into perspective when life gets tough, according to psychology

9 films that will put things back into perspective when life gets tough, according to psychology

The Blog Herald

8 subtle phrases self-obsessed people love to use, says psychology

8 subtle phrases self-obsessed people love to use, says psychology

Global English Editing

Subscribe to receive our latest articles!

Get updates on the latest posts and more from Personal Branding Blog straight to your inbox.