Brooklyn’s Slate Brands has unveiled its tenth brand, Modern Magic, designed with the Gen-Z market in mind. The introduction of Modern Magic brings a fresh twist to the beauty industry, appealing to the unique preferences of younger consumers and offering a blend of tradition and innovation.
Modern Magic also rolls out its third fragrance line, the Evergreen collection. The collection includes three core scents: Muse, Melted, and Midnight, each painted with distinctive notes for various occasions. The scents offer a remarkable exploration into diverse aromatic narratives, bringing enchantment into the everyday.
CEO, Judah Abraham is set to expand the Modern Magic collection by introducing two more fragrances and pocket-size versions by the end of the year. These plans align with the brand’s mission to offer consumers an affordable entry into the luxury fragrance market without compromising on quality.
Creative Director at Slate Brands, Emily Collins, shares that the launch of Modern Magic will heavily leverage social media platforms, with promotional strategies encompassing PR gift baskets and a narrative-driven campaign.
Modern Magic: Gen-Z’s innovative fragrance choice
Collins is excited about the brand’s minimalist approach juxtaposed with the captivating stories each scent promises to unfold.
Modern Magic’s promotional strategy also includes the use of popular platforms like TikTok and Instagram. The brand intends to mix user-generated and sponsored content, creating original, engaging pieces that resonate with their audience. The blend of music playlists, immersive videos, and influencer partnerships is aimed at enhancing their reach and increasing customer engagement.
The brand also reveals plans to launch two new fragrances by August, developed in conjunction with influencers. CEO Judah Abraham teases a New York holiday-themed event by year’s end focused on creating marketing messages that resonate with consumers and foster lasting connections.
Slate Brands, solely financed by Judah Abraham, remains a privately-held industry player. Abraham is optimistic about the business’s future, expecting a profit surge that more than doubles the company’s revenue by 2024.
