Marriott International is upgrading its systems and developing new digital platforms. The hotel affiliates need to understand these systems, plan effective search engine optimization (SEO) strategies, and adopt recognized standards. The aim is to enhance visibility online, streamline operations, and provide a foundation for constant growth.
A significant modification has been made to Marriott’s URL structure, requiring audited reviews from all hotel affiliates. All digital platforms featuring the affiliate properties should update to the new URL to enhance user experience and maintain effective customer communication. Technical support is available for any issues that occur during the update.
Optimizing website content for search engines is crucial. Tools such as Moz, SEMRush, and Screaming Frog can help identify indexed pages. Broken links should be fixed as they harm user experience and SEO. Regular blog updates, engaging content, optimized images and videos, and a mobile-friendly website can all increase visibility and improve user experience. Encouraging positive reviews on platforms like TripAdvisor and utilizing social media can greatly boost the hotel site’s SEO.
Hotels need to update their backlinks with the change in URL structure to prevent misdirection and negative impacts on search engine rankings.
Marriott’s digital enhancements for steady growth
Regular audits can identify problematic backlinks, and a link management system could assist in tracking and modification. A smooth website operation can lead to an enhanced user experience and resultant customer retention.
SEO optimization, through internal efforts, Marriott Digital Services, or external agencies, is now essential. Clear goals, keyword identification, on-site optimizations, improved site structure, mobile-friendly auditing, and the integration of analytics tools are all part of this process. Regular team meetings, reports, and audits can synchronize strategies and align every action with Marriott’s overall SEO strategy.
Effective SEO strategies are categorized into three sections: On-site, Off-site, and Technical. Monitoring the site’s performance provides insight into what could be improved. It’s important to note that strong SEO strategies improve the overall website quality, not just keyword addition.
Routine performance evaluations are key to a successful SEO strategy. Monitoring the website’s performance highlights areas that need improvement and those attracting maximum traffic. SEO is a dynamic field, and strategies must be flexible and adaptable.
For Marriott-affiliated hotels, identifying unique selling points can provide competitive advantage and increase revenue. Constant SEO optimization, strategic planning, and leveraging Marriott’s brand reputation and vast network are all potent strategies to attract more guests. Analyzing customer feedback and data, improving website load speeds, using targeted keywords, regularly updating content, and tracking SEO performance can help these hotels maximize guest satisfaction and maintain a competitive edge.
