Ever heard the phrase “It’s not what you say, but how you say it?”
Well, let me tell you something.
That nugget of wisdom holds a lot more truth than you may think. It’s the secret power exceptionally persuasive people hold, and they wield it every day to get what they want.
You might be wondering how they do it. “What makes them so compelling?” “What’s their secret sauce?”
Here’s the big reveal.
It’s not just about having a silver tongue or being a master manipulator. No, it’s about understanding people, building connections, and creating mutual value.
In this article, we’re going to delve into seven clever strategies that these persuasive champs employ to win people over.
Let’s dive in!
1) They listen more than they speak
Here’s a secret.
Some of the most persuasive people in the world are also some of the best listeners.
Surprised? Don’t be.
Listening is a powerful tool in persuasion. It shows that you value others’ opinions and are genuinely interested in what they have to say.
Plus, it gives you valuable insights into their needs, desires, and concerns – information you can use to frame your argument more effectively.
But this isn’t about passive listening, where you just sit back and let words wash over you.
No, we’re talking about active listening.
This involves giving your full attention to the speaker, showing empathy, and responding appropriately to their points. It’s about making them feel heard, validated, and important.
The result?
They’re more likely to trust you, view you as a friend rather than an adversary, and be open to your ideas and suggestions.
2) They use storytelling as a persuasive tool
Let me share a little story with you.
A few years ago, I was tasked with persuading our company’s board to invest in a new project. I knew the facts and figures were on my side, but I also knew that numbers alone wouldn’t cut it.
So, I decided to tell a story.
Instead of starting with dry statistics, I began with the tale of a customer who could greatly benefit from our proposed project. I painted a vivid picture of their struggles, their needs, and how our project could make their life better.
As I wove my narrative, I noticed something amazing.
The board members, who were initially skeptical, started leaning in. Their eyes lit up with interest, and they started asking thoughtful questions. By the end of the story, they weren’t just considering my proposal – they were excited about it!
This experience taught me an invaluable lesson.
Storytelling isn’t just for children’s books or Hollywood movies. It’s a powerful tool that can make your arguments more relatable, memorable, and ultimately, persuasive.
3) They aren’t afraid to show their vulnerabilities
This might shock you, but here goes.
Persuasive people aren’t always the loudest in the room, brimming with unshakeable confidence. In fact, some of the most persuasive people I’ve met have been those who aren’t afraid to show their vulnerabilities.
Let me explain.
By vulnerability, I don’t mean airing all your dirty laundry or sharing your deepest fears with anyone who’ll listen. No, it’s about being open about your flaws, your mistakes, and your struggles.
Why does this matter?
Because it makes you human. It makes you relatable. And that can be incredibly persuasive.
When you’re open about your vulnerabilities, people see that you’re not trying to be a know-it-all or a flawless superhero. You’re just a fellow human, trying to navigate this complex world like everyone else.
That can be incredibly disarming. It creates a sense of trust and connection – a feeling that you’re on the same team, facing the same challenges.
And with that bond established, people are more likely to listen to what you have to say and consider your perspective.
4) They ask insightful questions
Have you ever been in a conversation where someone asked a question that made you think, “Wow, they really get me”?
That’s the power of asking insightful questions.
It’s a strategy that persuasive people use to build connections, demonstrate empathy, and steer the conversation in a beneficial direction.
Let’s break it down.
By asking insightful questions, you show genuine interest in the other person’s thoughts and experiences. It tells them that their opinions matter to you. This creates a powerful bond that makes them more receptive to your ideas and suggestions.
But that’s not all.
Insightful questions also help you uncover valuable information – information that you can use to tailor your argument more effectively.
For instance, by asking a client about their biggest challenges, you can present your product or service as the perfect solution to their specific problems.
Remember, though – this isn’t about manipulation. It’s about understanding people better and creating win-win situations.
5) They understand the power of body language
Did you know that up to 55% of communication is nonverbal?
That’s right! Our body language, facial expressions, and tone of voice often speak louder than our words. Persuasive people understand this, and they use it to their advantage.
Let’s dig a little deeper.
By maintaining eye contact, you convey confidence and sincerity. A genuine smile can make you seem friendly and approachable. Open body language – such as uncrossed arms or leaning in – can show that you’re engaged and interested.
On the flip side, negative body language – like fidgeting, avoiding eye contact, or crossing your arms – can give off a vibe of discomfort or disinterest.
Now, I’m not saying you need to be a body language expert. But being aware of these signals and understanding how others might interpret them can significantly increase your persuasive power.
6) They respect and validate others’ perspectives
Imagine this.
You’re in a conversation, and you disagree with what the other person is saying. You feel the urge to interrupt, to correct them, to make your point.
But here’s what persuasive people do differently.
Instead of jumping in with their own views, they pause. They listen. They show respect for the other person’s perspective, even if they don’t agree with it.
Why does this work?
Because everyone wants to feel heard and validated. When you acknowledge someone’s viewpoint – even if you disagree – you show them that you value their opinion. This can diffuse tension, build trust, and open up the conversation to more constructive dialogue.
And guess what?
Once the other person feels heard and respected, they’re often more willing to listen to your side of the story. They’re more open to considering your suggestions or ideas.
7) They believe in and stand by their ideas
At the end of the day, the most persuasive people are those who truly believe in what they’re advocating for.
It’s not about selling an idea for the sake of winning an argument or getting ahead. It’s about standing by something because you genuinely believe in its value, its potential to bring about positive change.
This passion, this conviction – it shines through in your words, your actions, your body language. It makes your arguments more compelling, your ideas more resonant.
And here’s the beautiful part.
When you wholeheartedly believe in your ideas, it’s not just about persuading others. It’s about inspiring them. It’s about sparking a fire in them that drives them to take action.
Embracing your persuasive potential
So there you have it.
Seven clever strategies that exceptionally persuasive people use to get what they want. And guess what? You have the potential to employ these strategies too.
It’s not about manipulation or deceit. It’s about understanding people, creating genuine connections, and finding ways to align your goals with theirs. It’s about being authentic, genuine, and true to your beliefs.
But here’s the thing.
These strategies aren’t a magic bullet. They require self-awareness, practice, and patience. They require you to step outside your comfort zone, to take risks, and to learn from your mistakes.
Yet, the rewards are immense.
Not only can these strategies help you achieve your goals, but they can also help you build stronger relationships, boost your confidence, and grow as an individual.
