Live Streaming on Twitter Can Increase Visibility for Personal Brands

  • 1 min read

shutterstock_281791049Videos and webinars are now a main driver for brands for leads, sales and visibility. People today are turning to networks to get the latest information quickly, and what better way to offer that than live streaming? Twitter has risen to the occasion with its release of Periscope after the explosive popularity of Meerkat, and there are several strategies you can use to take advantage of this growing trend.

You can quickly connect with your community on Twitter with a live broadcast for your personal brand. This involves creativity, great planning, and execution.

Here are 5 steps to help you get started:

1. Follow other brands in your niche. Not sure where to find the right people to reach out to on Periscope or Meerkat? Both platforms make it easy to search with hashtags, and names in addition to viewing other live streams. Connect with others in your Twitter network and ‘grow’ from there.

2. Research who others are following. Want to see what’s working for your competition? Follow by example of other successful broadcasts that generate the most views and comments, and then create your own unique spin. This can include an event, webinar, announcement, ect. depending on your target market.

3. Use the correct hashtags. Like any branded tweet you will benefit by using the right terms for your topic, and always include either #Meerkat or #Periscope, depending on which network you are using.

4. Send out a broadcast ahead of time – Let your followers know on Twitter and other social networks when your live stream will taking place and where with a call to action that encourages your community to share.

5. Build and encourage engagement. Answer questions and make comments during a live broadcast on Twitter. This way your community is getting the full experience of interacting with your brand in real time.

The world is watching your personal brand. Engaging on Twitter in live stream events not only shows a personal side of your brand, but also attracts more followers who will be more apt to become a customer.

 

Picture of Susan Gilbert

Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

TRENDING AROUND THE WEB

People who become more attractive as they age rarely credit skincare — it’s the way certain faces soften once a person stops arguing with who they’ve become

People who become more attractive as they age rarely credit skincare — it’s the way certain faces soften once a person stops arguing with who they’ve become

The Vessel
The liking gap turned out to be largest specifically in the shyest people studied, meaning the people most convinced they weren’t liked were also the same people whose own self-criticism was distorting the read in the first place

The liking gap turned out to be largest specifically in the shyest people studied, meaning the people most convinced they weren’t liked were also the same people whose own self-criticism was distorting the read in the first place

The Blog Herald
Psychologists explain that the person who looks calm during every crisis often isn’t fearless — they learned early that their fear was an inconvenience to everyone else

Psychologists explain that the person who looks calm during every crisis often isn’t fearless — they learned early that their fear was an inconvenience to everyone else

The Vessel
Psychology says people who tolerate being talked over, dismissed, and quietly diminished usually don’t lack self-respect — they were taught that keeping the peace was their job

Psychology says people who tolerate being talked over, dismissed, and quietly diminished usually don’t lack self-respect — they were taught that keeping the peace was their job

The Vessel
People born between 1945 and 1965 grew up hearing that feelings were something you managed alone, and many are only now learning there was another way

People born between 1945 and 1965 grew up hearing that feelings were something you managed alone, and many are only now learning there was another way

The Vessel
The friend you haven’t texted in too long would probably be gladder to hear from you than you expect — part of it is the shock of seeing your name

The friend you haven’t texted in too long would probably be gladder to hear from you than you expect — part of it is the shock of seeing your name

The Vessel
Load more
CATEGORIES
Explore