Koto, a brand and digital studio, has partnered with Index Ventures to form Index Press. This new venture plans to provide a mix of physical and digital content, including books, podcasts, articles, and innovative apps.
Index Press has also launched a tool called TeamPlan, designed to assist founders compare outcomes and base decisions on data. It serves as an important tool, highlighting the significance of human resources in business success. It aims to offer distinctive insights unique to each business’s circumstances and requirements.
Koto’s creative director, Sam Howard, described Index Press’s objective to serve as an important resource in the crowded online world. He sees value in sharing valuable insights from the professionals within the Index family, cutting through the noise of the internet with engaging and relevant content.
Koto faced the challenge of creating content that was attractive and accessible across various platforms. This needed the development of a flexible design approach, which Koto implemented successfully.
Koto and Index Ventures: Establishing Index Press
This result was an interface that is visually appealing and easy to use.
Index Press also desired a distinctive identity which remains connected to but stands apart from the Index Ventures main brand. Koto was successful in creating an identity that ties in with Index Ventures but still marks a distinct path for Index Press. They ensured that the legacy of the parent brand persisted, yet Index Press established its own persona.
The logo of Index Press mirrors Koto’s strategic approach. The ‘i’ symbol central to the logo symbolizes a reliable source of information, and the choice of Sans Serif ABC DIATYPE and LL Bradford serif font signifies the voices contributing to their content.
Index Press chose a unique creative style for art direction, representing each theme and content with distinct color coding for navigational ease. This provides a visually engaging element to their platform, enhancing the user experience.
Along with the launch of Index Press, Index Ventures released their latest book, “Scaling Through Chaos: The Founder’s Guide to Building and Leading Teams from 0 to 1,000”. The book aims to guide readers on scaling businesses, managing crises, and leading with effective strategies, showing Index Ventures’ commitment to support founders with the essential resources for success.
