J Creative Entertainment, co-founded by JP Mallo and Justyn Reyes, has embarked on a fresh project to develop narratives centered on the cultures, traditions and stories of the Asian American and Pacific Islander (AAPI) as well as Filipino communities for worldwide audiences.
Established in 2019, the company has already successfully oversaw marketing campaigns for TV shows and movies such as Pretty Little Liars and The Gilded Age, utilizing innovative promotional strategies to encourage viewer engagement.
JP Mallo, a seasoned professional in the entertainment industry, has held senior roles in numerous major media corporations. He is now focusing on creating original content that brings to life AAPI and Filipino experiences. With Mallo’s extensive experience in the field, he not only brings a wealth of expertise but also an authentic connection through his Filipino background.
Interestingly, Mallo’s Philippine heritage has significantly influenced his career choices. In addition to this, he’s been involved in marketing campaigns for successful shows like “Orange is the New Black” and holds roles in boards that support creative education.
Mallo strongly believes in incorporating his cultural identity into his work and sees his career as a fusion of his heritage, passion, and advocacy. This approach has shaped not only how he works but also the content he produces, creating work that embraces and celebrates diversity.
Together, Mallo and J Creative Entertainment are committed to raising the profile of AAPI and Filipino narratives within the media. They aim to do this by creating meaningful and impactful audience experiences through innovative and culturally sensitive content.
Their focus is on using authentic storytelling to challenge stereotypes and misconceptions about these communities, with the ultimate goal of creating a more inclusive entertainment industry. This belief guides every project they undertake, as they continuously seek opportunities to amplify these untold stories.
