As a partner at Winch Design, Greig Jolly wields a deep understanding of cutting-edge design technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). Jolly sees immense potential in the integration of these technologies into the design process, citing speedier generation and visualization of ideas as key benefits.
While acknowledging AI’s limitations in replicating the human designer’s creativity, Jolly appreciates its power of data analysis, which can help designers stay updated with the latest trends and preferences. This can quicken the design process, providing efficiency and scale beyond a single human’s capability. Regardless, the human designer’s touch remains crucial – as it brings depth and emotion that AI currently fails to replicate perfectly.
Jolly regards designers as pivotal players in an increasingly visually-oriented world. They do more than just creating – they select and approve visually attractive yet functional content, acting as a bridge between ideas and their tangible implementation.
Advanced tech in aircraft design integration
Working with other experts such as coders, marketers, and content creators, designers help marry aesthetics and functionality for successful project completion.
One of the areas that experienced the impact of VR technology immensely is aircraft design. At Winch Design, VR provides clients with realistic design previews, enabling effective communication between clients and designers. It reduces the risk of costly physical prototyping and offers a personal experience for clients by allowing for interaction with highly detailed virtual models of potential aircraft interiors.
Discussing future trends in cabin design upto 2024, Jolly notes the shift towards consistent quality and elegance while emphasizing adaptability. Cabins, he notes, must serve as both work and relaxation spaces. He anticipates the increased use of sustainable materials, smart technology, and personalized spaces in cabin designs, with comfort remaining a key focus. Winch Design is adapting to these trends, integrating sustainable processes into their work and collaborating with a sustainability specialist for managing eco-friendly suppliers.
