Instagram Advertising for Personal Brands

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Social Media Instagram

shutterstock_197358275Having a well-planned sales strategy is an important part of building your personal brand online. Leveraging your advertising dollars to their fullest potential is also important for word-of-mouth and visibility.

Instagram is one of the top performing networks today that attracts a large audience, which makes this a must-use tool for brands. Posting eye-catching images and videos that your audience will love is just one part of the success formula. Advertising now takes this to the next level.

The right hashtags and captions are just the beginning to a winning strategy along with high quality, attractive content, as well as the right targeted message. Here are several ways your business stand out from the rest:

● Build an emotional connection – Because Instagram is personal in its approach audiences are naturally drawn to a story, which can be a series of images or short video. A behind the scenes look or product demonstration can quickly draw in more followers to your brand.

● Be clear in your content – There are thousands of posts being shared every second on Instagram, and it is important to stand out from the rest with a focused message that does not include a lot of verbiage or clutter. Use trending hashtags and a description that includes a link where your followers can find out more.

● Create a mix of advertisements – Once your personal brand gets set up with the ad system through Facebook you will have several options to try out. Depending on your campaign this could include Carousel Images, a Learn More Option, and the Marquee feature. Instagram provides a detailed explanation of each to help your brand achieve the best results.

● Keep it natural – Instagram includes a lot of personalized images and candid shots, and your brand should be creating your ads that blend in with the rest of the posting culture. Keep track of the latest trends and hashtags to get a better idea of what people are looking for, as this will be different than what is popular on other social networks. As you create content that has less of an advertisement look your views and clicks will increase.

Use Instagram as an additional advertising tool to bring more sales to your personal brand as well as establish a name for yourself there. Check your analytics, and make adjustments according to your response rate. This is one of the best social networks where your brand can attract more customers and build a loyal fan base.

 

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Susan Gilbert

Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: SusanGilbert.com

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