The Young Jerks, an innovative design studio, thrives in the food and beverage industry, breaking design norms to create memorable packaging and compelling branding.
Known for their sustainably conscious, daring design, their work stands out, increasing the audience engagement ratio for brands they collaborate with. Their diverse portfolio highlights their unique style: quirky yet exceptionally aesthetically pleasing.
Operated by Dan Cassaro and Dan Christofferson from Brooklyn and Philadelphia, the duo focusses on uplifting lesser-known brands and startups. Understanding the core values of a brand and its consumer base, they devise branding strategies that capture the essence of the brand and amplify its market presence. Their designs connect the brand with the public, immensely boosting visibility and customer interaction.
The Young Jerks are revered for several innovative design projects, including branding for Sunday Beer and Maine’s High Roller Lobster Co., ensuring these brands are relatable to their audience. Their crafting of the visual identity for Otherland, a luxury candle company, yields visuals that are not just beautiful, but also echo the personality of the brand. They have proven to adeptly navigate the balance between sophistication and whimsy, making their designs very appealing to their audience.
They’ve also developed an identity for Coastal Ghosts, a botanical brandy aimed at home-based cocktail enthusiasts. By intertwining nature and mystery in their branding, they have enhanced the essence of Coastal Ghosts and their commitment to using top-tier botanical elements. This identity speaks volumes to their target audience, offering more than just a bottle of brandy, but an attractive lifestyle.
Moving from their comfort zone, The Young Jerks have ventured into designing for a two-player board game, Snakes of Wrath, introducing captivating aesthetic elements in the game, thus enriching the user experience. This diversification in their portfolio showcases their steadfast commitment to comprehensive engagement solutions, breaking conventional design realms.
Distinct to their style is their unique design palette. They draw inspiration from less explored areas of design history, happily mixing unusual graphic elements with a firm grasp of color and composition. They often combine less conventional materials and techniques, boldly pushing the boundaries of traditional design norms. To The Young Jerks, design is not a mere creative outlet; it’s a celebration of diversity, representing a wealth of cultural backgrounds and perspectives.
